Encounter Technologies (ENTI) Announces Business Development Initiative

CEO Podcast Released Today Outlining Expansion Plans for Yellow Pages Platform, SEO / SEM Enterprise and Film Rookie Re-Launch

NEW YORK, NY--(Marketwire - March 25, 2011) - Encounter Technologies, Inc. (PINKSHEETS: ENTI), specializing in social media, video technology and online entertainment web solutions, announces strategic plans for expansion and growth in 2011. Encounter Technologies is moving forward with partnerships and business development for their proprietary Yellow Pages platform, their Search Engine Optimization/Search Engine Marketing (SEO/SEM) Enterprise, and reintroduction of Film Rookie.com.

"With our focus this past year on the development of our site, MusicMatrix.com, we've had several projects waiting in the wings," stated Encounter Technologies CEO Anthony DiBiase. "We are now ready to focus resources and efforts on growing these new ventures because of their tremendous revenue potential."

Encounter Technologies is currently facilitating the final development of their yellow pages platform. This cutting-edge technology provides a turnkey solution for consumers and businesses with an on-line, video application for the Yellow Pages market. The Company is utilizing this technology and its market presence to also build an SEO / SEM Enterprise. "With our many contacts in the publishing industry and the synergies among all our products, we've identified a business opportunity to service yellow pages publishers and small businesses who need these services to compete," added DiBiase. "We are also exploring the possibilities of acquiring existing businesses in this space to accelerate completion of my long term objectives for the company."

In addition, Encounter Technologies is finalizing details to restore the popular site, FilmRookie.com. The innovative concept provides a free platform for users to edit videos and earn income. The site incorporates traditional methods of online advertising to generate immediate revenues while sharing those ad revenues tracked per click with our users.

To address this progress, Encounter Technologies will release its monthly CEO Podcast today at 9:30 AM EDT. A special offer will also be announced on the podcast to thank loyal shareholders and interested listeners. 

To hear today's CEO Podcast, please visit www.encountertech.com.

ENCOUNTER TECHNOLOGIES, INC. (PINKSHEETS: ENTI)

Encounter Technologies, Inc. specializes in social media, video technology and on-line entertainment web solutions. The Company utilizes pre-built applications to provide platforms for businesses interested in utilizing video technology to increase online collaboration and interaction. The goal is to provide clients with the best methods to increase user value and achieve desired business results. Simply put, Encounter Technologies, Inc. transforms ideas into revenues. For more information about Encounter Technologies, Inc. visit www.encountertech.com.

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events or results to differ materially from those projected in the forward-looking statements as a result of various factors and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place under reliance on such statements. The forward-looking statements in this release are made as of the date hereof and Encounter Technologies, Inc. under take no obligation to update such statements.

CONTACT:
Encounter Technologies, Inc.
Sheri Cook
Director of Marketing
sheri@encountertech.com

Source http://www.marketwire.com/

Misunderstood SEO Concepts

Search engine optimization is not a straight forward approach and oftentimes requires experience and knowledge in order to get it right. Over the years some key important optimization techniques have been seriously misunderstood and completely butchered. 

 

Here is a list of common misunderstood SEO concepts that I came up with:

Website Meta Info
You shouldn’t have 100 keywords stuffed into your keyword section of each page of your site. There should be no more than 5-7 keywords in this space strategic to the material on that web page.

Internal Linking
Your web pages should not have more links than content. This is going to cause a horrible user experience and could even cause a penalty if really abused.

Footer Links
Years ago it was a popular measure to stuff many different links into your footer with the hopes of misleading the search engines. If you did it years ago the algorithm might allow it but if you try it with a new website today you might have some troubles on your hands.

Directory Submissions
Directory submissions can generate nice link power when you are listed in strategic niche directories surrounding your area of business. Purchasing a directory submission package promising 1,000 links is not strategic and oftentimes abused.

Article Marketing
Article marketing is all about positioning yourself as an expert in your field by writing a few key pieces of literature. Paying someone overseas to re-write the same article 500 times is not going to help your business in any way.

One Way Linking
If you are a plumbing company and you are seeking out links on a florist directory you have the concept of one way link building all wrong. It is all about creating targeted one way links from either news or niche sources. Completely irrelevant links such as this could actually hurt your search engine optimization efforts.

Content Writing
Yes, content is important but that doesn’t mean that your local dentist practice in Sheboygan, WI needs 2,000 pages of content so that you can dominate the search results. This is an old school approach that really doesn’t work.

If you are going to conduct search engine optimization for your company business you need to be able to get it right. Things are always changing and it is important to roll with the punches so that you don’t find your website on the wrong side of the search engine space.

 Source http://www.searchengineoptimizationjournal.com/

Google’s Farmer Algorithm: What’s in store for Ecommerce SEO - Convonix

Google tweaked nearly 500 changes in its algorithm to improve their search results and do away with content farms and spam websites. It is not new for Google to ring in changes to its algorithm, but this latest one seemed to tighten the reins on quality control rather stringently. It is commonly believed that search engine optimization (SEO) employs tactics to go around Google’s algorithm to get a good set of ranking for a website. Sometimes, the tactics turn grey when online merchants try to ape existing content or produce high number of contents that lack quality and clarity. Hence, firms like Convonix have to be thoroughly up to date with the antics of Google.

With an improved algorithm up and running, low-quality content pages are being pushed to the back while high quality content sites, such as those with original data, research analytics and meaningful insight, are being pushed to the top of the search results. Also, instead of finding multiple page results of basically the same link, Google will generate more relevant results devoid of link farms and worthless content. 

This update has called for SEO marketers to look to three basic things:

1. Avoid reprocessed content: To copy and refurnish content may have been an easy trick of the trade, but now it calls for Search Engine Optimizers to look for fresh and quality-rich content.

2. Produce Unique Content:  It pays to be interactive and informative in a unique way that, consequently, generates higher traffic and ranks. 

3. Focus on overall development of a business: By directing SEO focus on developing the overall business outlook, such as through good HTML construction, relevant anchor text and title heads, balanced content and ad ratio etc, will add to a better overall experience will the business. This results in higher return rates and popularity of the business.

Source http://www.groundreport.com/

Crest Media Implements Strategies for Conversion Rate Optimization

Crest Media, Inc., a company facilitating search engine optimization (SEO) and web design, implements strategies for conversion rate optimization to help generate more sales for clients. The number of sales resulting from internet marketing tends to fluctuate; realizing this fact, the Crest Media professionals create a unique experience for landing page visitors with the aim of converting a larger percent of visitors into clients.
Additionally, Crest Media offers a wide range of services, such as, online video production, email marketing, Pay Per Click (PPC), interactive and social media marketing (SMM). Researching keywords, building relevant links, determining the client's target market and copywriting are some of the other services included in the company's inventory.
The web designing services offered by Crest Media surpass basic construction. It includes incorporation of additional features such as, video streams, flash animations, chat functions as well as virtual tours to offer clients the necessary business edge. Furthermore, the company specializes in developing custom websites - one that is well designed, easy to navigate and exhibits a high level of professionalism to potential customers.
Crest Media boasts of having designed PennyBailBonds.com, AshleyChildersMusic.com and the Los Angeles Constitutional Congressional Coalition (LACCC) website, among others. The company has also several website redesigning projects to its credit - JoesAutoCenter.com, StuartRogersStudios.com and SusanNelsonArt.com.
Praising the high professionalism displayed by the company, David Lin of the VivitekCorp.com, said, "Crest Media has a very professional team to design our website with amazing results. Especially on quick response and all the supports needed".
James Kruger, owner of Gorlitz Sewer & Drain, Inc. extolled Crest Media in high-flown words saying, "We are delighted with our site and equally delighted with the professional and lightning fast service we got from Crest Media. I'd have no hesitation in recommending Crest Media as a top notch web design company."
About Crest Media, Inc:
Mike, the CEO of Crest Media, once worked for a marketing agency whose inferior products and shoddy customer treatment motivated him to start a company which would value clients and hold business ethics in high regard. Thus, he founded Crest Media, Inc which remains focused on quality customer service at reasonable prices. All websites developed by Crest Media are custom-built, functional and aesthetically pleasing.
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Source http://www.sfgate.com/

Top SEO Company Featured in Leading Business Magazine

The president of RankGiant.com, a SEO company located in Westlake Village, CA, has been featured in C-Suite Quarterly Magazine.

Online PR News – 25-March-2011 –Westlake Village, CA, March 25, 2011 -- The president of RankGiant.com, a SEO company located in Westlake Village, CA, has been featured in C-Suite Quarterly Magazine. Craig McCracken, President, is an SEO Specialist that has worked in Internet Marketing and Search Engine Optimization for over a decade. His feature story in CSQ highlights how to “Increase Business with Search Engine Optimization.”

RankGiant.com specializes in effective online marketing services such as local SEO and nationwide SEO, as well as link building, social media marketing and text and banner advertising. From brand new websites to those listed in the top 10,000 websites worldwide, Craig McCracken and the RankGiant team have dominated top organic search engine rankings with significant results. Recently, C-Suite Quarterly, a leading regional business and leadership magazine, featured Craig McCraken in their Spring 2011 issue as a CSQ Advisor in the Business and Technology section. The magazine has recently covered feature stories on renowned business leaders like Jeffrey Immelt, the Chairman and CEO of General Electric.

On SEO, McCracken affirmed that, “Search engine optimization is a must these days. There really is no option if you are in business. Customers are no longer looking in phonebooks for the services they need, they are going straight to search engines such as Google, Yahoo and Bing. If Google can’t find your company, then neither can your customers.” Everyday the market place is growing, with companies new and old competing for the limited pool of customers in their industry. With search engine optimization it’s easy to get your company to the top of organic listings and get found by your target market.

About RankGiant:
RankGiant is a search engine optimization and marketing firm in Westlake Village, California, built on the passion to provide a better way for companies to raise their rank and get found in the leading search engine’s organic search results.

Contact:
Jeremy Feldman
Business Development
RankGiant
Westlake Village, CA 91361
800-882-1500
jeremy@rankgiant.com
http://www.rankgiant.com

 Source http://www.onlineprnews.com/

Expert SEO Services Company SEO Hawk offering Free Website SEO Review

Search Engine Optimization and Marketing Company SEO Hawk provides free website SEO review. If you are looking for website marketing firm, search engine optimization or marketing services then do visit www.seohawk.com for more details.

(EMAILWIRE.COM, March 25, 2011 ) Noida, U.P - Expert Search Engine Optimization Company - SEO Hawk (http://www.seohawk.com) provides affordable and effective SEO services to clients worldwide. We have worked on several successful SEO projects from US, UK, Canada and Australia

In Search Engine Promotion and Marketing you show case your services and products to users who are already searching for website similar to yours. SEO marketing targets those consumers who are searching for your services on Google, Yahoo, and Bing.

Search engine optimization is more popular because it can yield better results as compared to any other promotional technique. SEO Outsourcing is the mantra of the day in the information technology sector wherein clients can get highly professional results and save on the cost considerably. Outsource SEO services to SEO Hawk and avail affordable and economical SEO services..

Several business companies are now outsourcing their SEO requirements to generate more quality traffic and sales.

Implementing search engine marketing and optimization promotional techniques you can easily enhance your website’s horizons and customer base. SEO is the newest and technically advanced marketing technology which can help your website to generate more clicks and profits.

In order to generate more sales and queries through SEO optimization and marketing you must follow these basic guidelins:

1) You must focus on right set of keywords. Doing proper keyword research is essential behind success of SEO promotion. You can visit Google Keyword Research Tool to study and analyze various keywords specific to your business.

2) Concentrate on those keywords that would generate more leads rather than clicks alone. Keywords which reflect your business services/products will yield better results.

3) You can utilize various SEO promotional techniques such as Social Media Optimization, Article Promotion, Press Release Promotion, Pay Per Click (Adwords/Adsense), Social Networking and various other. These techniques can help to improve your rankings as well improve visibility of your website online. Refer to Adwords SEO techniques for more details.

4) You should ensure that your website adheres to the basic guidelines laid down by search engines. You should avoid stuffing your web pages with excessive keywords and unnecessary keyphrases. Read about some of the SEO techniques which you must avoid.

5) Avoid duplicate content at every cost. You must ensure that your website does not use duplicate content to highlight or promote any services/products. Search engines such as Google, Yahoo and Bing can react aggressively if they spot duplicate content on your website.

SEO Website Promotion is an intricate technique and must be done with dedication and following guidelines laid by search engines.

If you require any type of SEO services then do get in touch with SEO Hawk (http://www.seohawk.com) for a free website review. Our SEO promotion and marketing experts will help your website to generate more clicks and sales. 

Contact Information:
SEO Hawk
Ajay

 Tel: +91-987.315.7557

Source http://www.emailwire.com/

 

Is Google Making You a Bad Cook?

Amanda Hesser has a thoughtful post on Food52 about Google’s new Recipe View function.
While Google has always favored content-rich sites, especially the ones that pay necromancers to practice the dark arts of search-engine optimization, its new recipe function also gives higher rankings to the sites that provide calorie counts, cooking times, user ratings and pictures, Ms. Hesser writes.
What this means is that Google’s search engine gives vast advantage to the largest recipe websites with the resources to input all this metadata, and particularly those who home in on “quick and easy” and low calorie dishes (which, by the way, doesn’t mean the recipes are actually healthy). In so doing, Google unwittingly — but damagingly — promotes a cooking culture focused on speed and diets.
She goes on to give examples of searches that give high rankings to ludicrous results such as a 77-calorie cassoulet and a six-minute fried chicken. The problem with Google, she argues, is that it is looking at the wrong data; if the point is to surface higher-quality results, why not prioritize things like the number of comments, Facebook likes and shares a recipes has earned? (Of course, Ms. Hesser is a founder of Food52, which features recipes, so she has a dog in this fight. So, for that matter, does The New York Times.)
Have you used Recipe View yet? Or Bing’s recipe function? Or Cookzillas?
Source http://dinersjournal.blogs.nytimes.com/

What rising competition among search engines means for retail marketers

Bing’s strengthening position as the No. 2 search engine means that online retailers who felt safe by focusing their optimization and paid search efforts on market leader Google must think more broadly, says Eric Papczun, vice president of search engine optimization and feeds at online marketing agency Performics.
Papczun will speak at the Internet Retailer Conference & Exhibition 2011 in a session entitled “How Bing changes everything: What search engine marketers need to know.”
In his session, Papczun will survey the search engine landscape and discuss how marketers must adjust their programs to account for recent changes, notably Bing taking over as the search engine for Yahoo sites.  Joining him will be a retailer who has made that transition, Jake Fenske, director of new media at Redbox.
“To drive success on top search engines, retailers should balance art and science and leverage data-driven decision marketing,” Papczun says.  “This means understanding the correlation between SEO
tactics and ranking as well as the market share, audience and demand related to various audiences.”
Those are the fundamentals that must drive strategy for retailers when integrating the management of paid and natural search, Papczun adds. In the session, he’ll address the algorithmic variables that drive results at both Bing and Google, the differences between the top engines, and how retailers can leverage their own data and data from other sources to best allocate search spending. The speakers will share how to determine what changes to make to search marketing programs and the results those changes deliver on Google and Bing.

Internet Retailer’s editors asked Papczun to speak because of his long experience in search engine marketing. Currently the lead on Performics’ optimization services group, he previously led several Performics account teams in strategy, project management and analysis of clients' performance marketing as vice president of client services. He was the architect of Performics' current SEO practice. Earlier in his career, he served as vice president and chief financial officer of Golf Links to the Past Inc., and was a management consultant and corporate trainer.

 Source http://www.internetretailer.com/

Office Cleaning Service in Garden City, NY, Hires SEO Pro to Meet Local Cleaning & Janitorial Needs

openPR) - Above and Beyond Office Cleaning, a company offering commercial janitorial and cleaning services in Garden City, New York, has joined forces with Prospect Genius, a leader in local Internet marketing, to help businesses in the greater Long Island area who need commercial office, carpet, and window cleaning help or janitorial services. Prospect Genius offers a program known as Search Engine Optimization (SEO), which helps local companies locate Above and Beyond Office Cleaning quickly and easily when they search online for commercial cleaning services in Garden City and in Long Island.

Michael Penoro, owner of Above and Beyond Office Cleaning, chose to hire Prospect Genius for SEO services in order to help company owners and leaders in Garden City and the region who need to find the business cleaning services that Above and Beyond Office Cleaning provides, from furniture and rug cleaning to window cleaning services. SEO increases the online presence of Above and Beyond Office Cleaning, which means that when local company owners search the Web for office cleaning services in Garden City or Long Island using search engines like Bing, Yahoo!, and Google, they find Above and Beyond Office Cleaning without difficulty. This makes good business sense for Above and Beyond Office Cleaning, since it means that local clients are finding them on the Web, but it's also good for the customers as well because they don't have to spend hours searching the Internet for the business cleaning service help they need.

As Penoro says, "It was important to us to find a better way to connect with the other local businesses in Garden City and Long Island who need the office and carpet cleaning services we provide." SEO provides Above and Beyond Office Cleaning with that opportunity.

SEO works by increasing the visibility of Above and Beyond Office Cleaning in Internet searches for commercial office cleaners and janitorial service providers in Garden City and the Long Island region. With SEO in place, local business owners can locate Above and Beyond Office Cleaning and can find the cleaning services they provide using Google, Yahoo!, or any search engine they choose. All together, this makes the company more accessible than it has ever been.

Matt Gallo, a lead Internet marketer with Prospect Genius, states, "Prospect Genius is committed to connecting folks in the Long Island area who need office or janitorial cleaning services with Above and Beyond Office Cleaning. With our help, those people can find what they're looking for quickly, efficiently, and without hassle."

Studies illustrate that the higher a company ranks on search engine results pages, the more traffic--and more clients--that company gets. This means that effective Web marketing tools such as SEO can play a significant role in the success of local businesses. For Above and Beyond Office Cleaning, Prospect Genius provides the help that this local floor cleaning, drapery cleaning, and furniture cleaning company needs to move up in search results. SEO helps Above and Beyond Office Cleaning get more Web traffic, making it simpler for people in Garden City and in Long Island to locate the company online when they are trying to find the services offered by Above and Beyond Office Cleaning.

As Gallo says, "Our main focus is to make it as simple as it can be for folks in Long Island to find the office and carpet cleaning services provided by Above and Beyond Office Cleaning when they are looking for a professional in the area."

Above and Beyond Office Cleaning is an office cleaning company offering commercial window cleaning, carpet cleaning and janitorial service in Garden City, NY, and the surrounding Long Island region.

Above and Beyond Office Cleaning
Phone: (516) 307-0260
Address: 420 Garden Blvd, Garden City, NY 11530
Web site: cleaning-services-long-island.new-york-biz.com/

Source http://www.openpr.com/

Looking At Web Site Content Through Search Engine Eyes

The search engine Blekko, which brought slashtags into vogue, recently gave BrightEdge access to real-time link graph information. Integrating the feature into BrightEdge's search engine optimization platform gives companies the ability to verify that their back links are legitimate as well as whether sites ranking ahead of them are using black hat or unethical tactics to beat search engine rankings.
Blekko's index gets integrated into BrightEdge's SEO platform so clients gain Web data that can verify the quality of the links and those driving performance. This means companies through a dashboard can monitor how spam creators manipulate paid links using black hat strategies. It's an unusual partnership, but one necessary to monitor unscrupulous backend linking, according to BrightEdge CEO Jim Yu.
While Blekko began a mission, aside from Google, to clean up spam sites across the Web, platform companies like BrightEdge are more than willing to step in to become part of the change.
BrightEdge Connect, a technology layer in the SEO platform, enables open integration through standards-based APIs. But this is a "relationship, not just geared toward any specific feature," Yu says.
Ah, a "relationship." We've heard that word used before when talking about collaborating across companies, but entrepreneurs and engineers across the advertising space have been giving it new meaning lately. And with this announcement, we see those relationships in the long run could mean so much more.
Blekko has an open search index that when integrated into an SEO platform allows marketers to understand factors that appear on the page, social signals and other signs that go into ranking factors. Yu says it brings new insights into the type of content that can add value to people searching Web sites across the Internet.
Yu wants to give BrightEdge clients a view into their content through the eyes of search engines, but some experts and execs at engines like Google might disagree. Some say build content for site visitors, not engines.
He sees this as an opportunity to bring in additional data for companies using the BrightEdge platform such as an extended view into valuable content, as well as the ease with which search engines can crawl a Web site and index information. "You now have the ability to get a search engine's view," he says. "This allows you to make sure you're exposing the correct content to the search engines."
The ability to integrate search engine data into an SEO platform moves the search engine marketing medium to the next level, but we have already see it in retargeting of display ads from companies such as Magnetic, and I expect the industry will hear about many more similar deals this year. Search data will become the base for many types of marketing and advertising campaigns and platforms. 
Source http://www.mediapost.com/