Saturday 17 October 2009

The Making of A Successful Hollywood Movie Starts With You

By Weiss Bishop

Hollywood producers spend big bucks keeping us entertained with new movies each year. There is no limit to what they will spend if the return is going to result in large numbers of ticket sales. It cost far more these days to create a special effects blockbuster hit than it did 10 years ago.

If a movie really takes off at the box office, producers, directors and movie cast will more than make up the cost of producing a movie hit. Some big movies have generated well over 100 million dollars in sales. When a film flops that is a different story.

Screenings of movies are another way Hollywood prepares the public. During these screenings, a select group of media personnel are invited to watch the first preview of the movie. As a result, tons of media reviews are released in broadcast media around the world increasing the excitement for the general release to the public. This type of buzz marketing is very effective at driving ticket sales.

Since the success or failure of a movie is usually determined in first week of its premiere release, many Hollywood studios often have advanced screenings of movies as an attempt to pump up the ticket sales before the movie is released to the general public. This creates buzz advertising and free press as media outlets around the world feature spotlights of the movie.

Hollywood has released so many movies in the last 75 years that they know what really entertains us. It is much easier for them to release a blockbuster hit today than it was 20 years ago. Surprisingly, not all hits costs tens of millions of dollars. Movies such as Nightmare On Elm Street and Friday The 13 were created on a fairly low budget, but spawned a cult like following of loyal movie watchers and more sequels than any other movies made over time.

Hollywood not only generates millions of dollars in tickets sales as new releases hit the theaters, but they also get a percentage of sales from DVD rentals and purchases too. Older classics are still favored by many. Some people buy entire collections and series of movies and television shows such as the popular show 24.

Today, marvel comic book classics seem to b find a prominent place on the big screen. Lately, Hollywood has invested a considerable amount of money into these new releases.

Super heroes with god-like powers like are quickly becoming big hits as producers find new ways to introduce worlds crossed between fantasy and reality. Special effects have really come a long way.

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1 comment:

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