Tuesday 18 August 2009

Talented Folks Can Succeed While Making Their Neighborhoods Flourish

By Leigh-Ann Lemire

Would you like to have your art well known and be able to sell to a lot of people? Do you want to quit your day job and work only on your art?

It is not as difficult as you may imagine. You could be a successful artist and help your artist friends and make the area where you work flourish. You have to garner attention and keep putting your artwork on view, and make yourself and your art noticed. Keep reading for a straightforward, tried and true, very successful way in which to accomplish your goals.

An example of such a scenario is the Downtown Los Angeles Arts District. The neighborhood started out in ruins, an unsafe area to be in, and since the artists moved in, over a period of ten years, it has become prominent, attractive, secure, well known and prosperous. When artists go into an area and start creating, the area stops going downhill. The empty building are leased or sold, the area gets renovated and commerce proceeds and expands.

Right now there are a lot of empty buildings, offices, car lots, shops in strip malls, many due to the recession. It would make a great impact if artists used these empty spaces for creating. What better use could you imagine?

You don't need a lot of money to start such a project. And the benefits are not just for you personally, but for a group of artists, too, and for the community surrounding. It has been done many times, and it does work.

This is what to do:

1. Get other artists to help - contact painters, actors, poets, musicians, etc.

You can find other artists by placing a free ad on craigslist, or kijiji.com, local newspaper websites. Search for more free classified sites in your area. Put in your zip code so you will be dealing with local artists.

Create flyers to deliver door to door in your local area.

Put the flyers in the local businesses.

Ask friends and neighbors if they know any creative folks. You can even knock on doors to find people that are talented.

2. When you have gotten together a group of artists to assist you, you will need to create a presentation pack. It's not an expensive and complicated pack.

A local office store will have the supplies you need - white glossy paper (about $10), clear plastic sheet covers (100 for about $11) and a presentation binder ($2-$5).

Make a separate page for each artist involved in the project which includes their contact info, pictures of the artist and his or her artwork, something written about the artist and any interesting notes. Put each page in your presentation pack.

3. Find empty buildings in your area. You and the artists that you found are going to create there and you will have a salesperson to sell your artworks.

To get a salesperson, just ask around to find a friend, family member or neighbor that is in need of work. Work out a percentage of the sales to pay the salesperson with. Bonuses are good incentive, such as if the sales go over a certain amount, then the salesperson gets a bonus. Also, Find out the legal rudiments that your salesperson needs to be able to sell which is easily obtained through the local town or city offices.

For the space you choose, find out who is the owner or the real estate agent for the property.

4. Contact the person and ask for an appointment to do a presentation. If pressed about what the presentation is for, just mention that you are with a group of artists that want to help to get the building leased. That will get you into the door.

5. Present your ideas to the agent or owner keeping the emphasis on the benefits for the owner, including these points:

Tell the owner/agent about the sure-fire way to get the building leased by letting artists into the area to create. It has worked many times - every time you get artists in there creating, the area becomes busy, buildings are leased, the community improves and the area is cleaned up.

Bring up the downtown Los Angeles Arts District success story if necessary - that's a shining example of an area that prospered after artists moved in.

Show the presentation pack - get the owner/agent familiar with the artists' work.

6. If you find out that the realtor/owner wants you to have insurance in order to use the space, team up with a local Alternative School or local charity as either will have the insurance that is needed.

7. Create and Set Out Signs.

Colorful signs should read "Artists at Work" with arrows pointing in the direction, or "Artists Ahead." Or any other thing you can think of. You can make the signs on wood, poster board or A-frames. Put those signs on both sides of the street, starting at 50 yards ahead of the location and getting closer. Balloons tied to the signs will get attention. Attach the wood or poster board signs to sign posts with bungee cords.

8. Create art.

You must start with something for the salesperson to sell, so have each artist bring in already finished works. Then bring in supplies and materials for studios and set up workspaces and have the artists get busy. There will be plenty of inspiration because one artwork created inspires others. The creative energy will bring in sales.

9. Continue in spite of all.

You will not have instant success within the first day and the first hour. However if you persist, you will get attention and then sales. Don't give up! It is persistence that pays off.

10. Things to do to get your neighborhood to notice you and your fellow artists.

Make some flyers that can be put in area shops.

Create invitations and send to local galleries, gift shops, newspapers, radio stations, news stations, etc.

Write a press release for newspapers. Two web pages that can help you with this are: http://help-2-succeed.com/blog/index.php/press-release-tips-aamp-generator tells you how to write a press release and http://help-2-succeed.com/blog/index.php/press-release-distribution-services gives you the data on how to distribute it.

Announce that on social media sites that you and a bunch of creative people are making art. Use sites such as Facebook, MySpace and Twitter. Be sure to include when and where. Write additional posts about individual artworks, what inspires you, etc.

If creative people stop by, invite the artists to join you.

You will see the area around you start to come uphill and even begin to flourish, but you must continue to create and persist with your project. Do whatever you can to attract attention - the more attention, the more success.

It's not a problem if the Realtor/owner leases the space you are in. You can help the new owner generate more business by creating in that space, so have the former owner tell them how good you've been for the community.

Keep this a free project, please pass it around. Doing so will help other artists and other communities to prosper.

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