Big Agencies Ink BrightEdge Deal

by Laurie Sullivan,

 As search engine optimization marketers earn a seat at the table, three of the top ad agencies have signed separate agreements with BrightEdge to offer clients automated SEO services globally.

The agencies include Performics, a performance marketing agency owned by Publicis Groupe; Resolution Media, an Omnicom Media Group digital marketing agency; and Rosetta, named one of the top 10 U.S. interactive agencies.
Jim Yu, BrightEdge CEO, said the agencies are not the first to sign up with the company, but they are the largest, with an estimated 200 marketers across the three companies worldwide. All can access the BrightEdge platform, which supports everything from desktop to social to local to mobile search. "All these variations of SEO make it important for companies and agencies to have technology to support the changes," he said.
The Web-based system, accessible through the cloud, gives marketers access to make quick changes to campaigns. BrightEdge's platform is done via an open API.
Yu points to the changes Google made in social earlier this week with the launch of Google+, and eight weeks prior with +1. Then there's Google's Panda algorithm update that aims to rid the Internet of duplicate copy and spam.
Search engines continue to accelerate the rate at which they make changes to the structure of search, requiring brands to become more vigilant in the way they build and run SEO campaigns.
Earlier this year, brands focused on "safe" SEO practices. For instance, the J.C. Penny paid link fiasco. Global, local and mobile SEO will become important, too.
"Seven of the top 10 retailers are BrightEdge customers," Yu said, quoting industry numbers that suggest mobile is 15% of the search queries today. "In the last six months, mobile has begun to drive purchase volume in ecommerce. First you see the volume, where traffic comes from the channel, and then you start to see revenue."

Brand New SEO and Website Design Service Offering Massively Reduced Rates With Mention of Press Release

For a limited time Top of the Burg is offering massively discounted prices on their SEO services.

(EMAILWIRE.COM, July 01, 2011 ) Fredericksburg, VA -- In response to the recent demand for highly effective SEO and web design services, Top of the Burg is announcing the release of their new website that users are calling: “The best small business SEO and website design services in Virginia.”

According to a recent report by Google, over 15 million new websites were registered in 2010 alone. What this means for website owners is more competition in an increasingly saturated market. For those who have set up their website and simply “hoped for the best,” they quickly learned that a focused SEO campaign is absolutely essential for online success. Having a great looking website at the back of Google is like having a professionally created billboard in the middle of the desert; it would work great if anyone were there to see it.

Answering the need for effective SEO packages at highly competitive rates, Top of the Burg is proud to announce their SEO service that cuts through all the over-used and under-effective “black hat” techniques and gets results in the fastest, most effective way possible.

They offer a variety of packages that can be customized according to each individual website’s needs. Attacking the best avenues for SEO such as backlinking, social media marketing, article marketing, press release marketing and RSS Aggregates, they can provide highly targeted SEO results without prompting any red flags from Google.

In addition to their SEO services, Top of the Burg is also announcing their Virginia web design services. Anyone who has ever surfed the internet knows that a website’s design can either make or break its success. A poorly designed website will increase bounce rates exponentially, and since the look and feel of a website is a direct representation of the company’s products and services, it’s essential to make a great first impression with a well designed interface.

According to Top of the Burg’s owners, “Our design services range from website design and redesign, web graphics, logo design and print graphics to search engine optimization (SEO), submissions, PHP programming and Flash for all types of businesses.”

For a limited time Top of the Burg is offering massively discounted prices on their SEO services. For clients who mention their press release in either an email or through the website’s “quick quote” feature, they receive $247 worth of SEO services for just $199. They’re professionally crafted websites are also being offered for the low price of $497.

To learn more about Top of the Burg, or to receive a free quote for their web design or business SEO plans, please visit: http://www.topoftheburg.com/