Big List of Profile Sites: A New Resource For Local SEO and Reputation Management

Online PR Media has compiled and published a new list of business profile sites and personal profile sites, designed as a resource for businesses intent on creating a dominate presence in search engines for local terms and brand names.

LA QUINTA, CA, February 18, 2011 /24-7PressRelease/ -- Online PR Media has compiled and published a new list of business profile sites and personal profile sites, designed as a resource for businesses intent on creating a dominate presence in search engines for local terms and brand names.

Available at http://bit.ly/gaWqz6, the list of authority sites is divided into three sections to address three specific optimization goals:

1. List of company profile sites that can be optimized for a business name: Ideal for companies with reputation management goals and brand development

2. List of personal profile sites that can be optimized for an individual's name: Ideal for those with reputation management goals (either preventative or reactive)

3. List of authority sites that can be optimized for keyword: Ideal for businesses seeking to rank in the search engines for target keywords.

"Creating a presence on the authority sites on this list is fast, easy, and free. Local businesses and those with reputation management goals have the most to gain from leveraging authority sites correctly because there is often very little competition, allowing companies to dominate several top spots quickly," said Tara Geissinger, co-founder of Online PR Media.

In addition to the list of profile sites, Online PR Media has also published a PDF resource titled "Local Business SEO, Leveraging Online Press Releases for Positioning and Backlinks," available at: http://www.scribd.com/doc/48453724/Local-Business-SEO-Leveraging-Online-Press-Releases.

"Creating optimized content on this list of authority sites is a strategy used by big national and global SEO firms to secure rankings for tough competition keywords. When local businesses and those doing reputation management use these same strategies, the results are powerful," said co-founder Christine O'Kelly.

About Online PR Media:

Online PR Media (http://www.onlineprmedia.com) is a press release distribution service designed for SEO and multimedia media optimization. Online PR Media supercharges traditional media press releases with multimedia, social media, and search engine optimization, to provide the most visibility for news releases. The company is passionate about providing tools and resources for business owners on how to write a press release that gets visibility in the search engines, delivering their messaging to the right people at the right time.
Source: http://www.einnews.com/

Why SEO Needs Its Own Reputation Management

Posted By Shari Thurow
A few weeks ago, I saw a reference to search engine optimization (SEO) on the TV Show The Good Wife that made me fall off of my chair. (See SEO Gets Dissed by CBS TV Series “The Good Wife” for the transcript.)

I fell off of my chair for two reasons: (1) I certainly did not expect a reference to search engine optimization during a prime-time television show, and (2) I did not expect the reference to SEO to be a negative one. Aren’t we past the whole “snake-oil” thing already?

Alas, I wish we were.

I certainly do not like to be characterized as a snake-oil SEO practitioner when I, and others like me, have done nothing to contribute to this negative stereotype.

Instead of exploring different ways to exploit the commercial web search engines, I prefer to discover new ways to make web content more findable and user-friendly — contributing to a positive user/searcher experience.

So why does this negative stereotype persist? Let’s look at four common sources…

Black-Hat Techniques & Search Engine Spam
I understand that all industries consist of people who give their industry a good name, people who give their industry a bad name, and people who are in the middle. Many physicians are laudable for their dedication and expertise. And some physicians are just plain quacks.

That being said, I honestly believe that many black-hat practitioners contribute to the SEO industry’s poor reputation. Whether we like it or not, many black-hat practitioners plagiarize content and use it for their (and their clients’) benefit.

Many black-hat practitioners create content farms, link farms, etc. all in the name of rankings and their personal version of the user experience.

And if you dare criticize some of them? Prepare for backlash.

A black-hat SEO once said to me, “I don’t believe you are a real SEO unless you’ve gotten a site banned.” That’s like saying you’re not a real banker unless you’ve robbed a bank.

We should be realistic about our own contribution to the negative SEO stereotype, whether some of our colleagues like it or not. But let’s flip the proverbial coin now….

SEO Fairies & Magical Pixie Dust
Another reason I believe that our industry’s bad reputation persists is due to ignorance. People continue to believe that SEO practitioners have some sort of magical pixie dust that we sprinkle on websites. Here are some quotes from some colleagues:

“I was on a conference call with my boss and an SEO firm out of New York. After the call, my boss said, ‘It sounds like a lot of money, but if they can flip a switch and get us to the top of Google, it would be worth it.’”
“I overheard a senior vice president say, ‘…and then we’ll get the SEO fairies to sprinkle magic pixie dust and everything will be swell!’ It was a joke, but there’s truth in every joke. What did he mean by magic pixie dust? There is no such thing in SEO. SEO is work. It’s like rowing on a crew team.”
Do you know why hearing these bothers me so much?

Because I think people should know better by now. They should do their research and listen to the SEO practitioners who are willing to dispel any misguided preconceived notions. Website owners should not hire an SEO firm that will tell them precisely what they want to hear…just because they want to hear it.

Guess what? When that happens, you make yourself easy prey for search engine spammers. It is one thing when an SEO firm misrepresents services and ethical SEO methodologies. It’s another thing when a website owner willfully discounts or ignores knowledgeable SEO advice.

I simply wish search engine spammers would take responsibility for their actions.

Likewise, I also wish the people in charge of websites would also take responsibility for their actions. Allow yourselves to be challenged. Ask questions. Be willing to listen. Rinse and repeat.

Journalists & Mainstream Media
To be fair, some media professionals do not cling to the snake-oil salesman stereotype. And that is great. However, in my opinion, too many journalists and other media professionals validate and perpetuate the stereotype. I don’t expect journalists and media professionals to know all of the details that encompass search engine optimization. But they do cling to over-generalizations and myths.

For example, I cringe whenever I read that SEO is about getting a website in the #1 position in Google all of the time. No site is in the #1 position in Google (or Yahoo or Bing) all of the time for every keyword query typed in on every single searchers’ computers or mobile devices. Please stop writing nonsense like that!

At the next Search Marketing Expo conference, there is a session entitled SEO Myths, Mistakes & The Madness of Crowds. I wish all journalists and media professionals would listen, allow themselves to be challenged, and ask questions at that session. I wish everyone would. You will find a great many SEO professionals who are not snake-oil peddlers.

Search Engines
There is one more group that, I feel, contributes to the negative SEO stereotype. Yes, I’m saying it – search engines.

I am not the first person to say it. I’m not the last person to say it. Jill Whalen wrote an outstanding article entitled Dear Google…Stop Making Me Look Like a Fool! that addresses our frustration with search engines and search results.

How are we supposed to convince clients and prospects not to spam the search engines when they (as searchers) see spam results so frequently? I understand that minimizing and eliminating search engine spam is a difficult, never-ending job. I appreciate the webmaster support and anti-spam content. Thank you, spam team.

My questions to search engine spam teams are:

Do others outside of the spam department understand the quality terms and guidelines?
And do they apply them, or is ad revenue more important?
Here is a comment from a blog article I wrote last year about redefining search-engine friendly design:

“You know those horrible looking landing pages that you see if you make a mistake typing in a domain name? You might think that those were made by a brain-damaged monkey with a magic marker, but those are actually scientifically designed to maximize ad revenue — the more useless and worthless and confusing a page is, the more likely people are to click on ads.”
Now granted, your site needs to look good enough to pass a site revenue and if it impresses people enough that they’ll link to it, it’s all well and good, but effort spent on making a site too usable can come right out of your pocket…”

I long for the day that I can walk into a lecture hall, a training session, or even an elevator and not get an eye roll because I am one of “those” search engine optimizers. I try not to contribute to the negative stereotype. I wish others didn’t as well.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Medicaldezign.com Announces Free Month of Search Engine Optimization Service

MedicalDezign, a leading nationwide website design firm specializing in creating, managing, and marketing websites for the medical and healthcare industry, announced today it was offering clients one free month of medical search engine optimization with the purchase of a customized medical website. For 14 years, the team of experts at MedicalDezign has provided comprehensive medical website design, Internet marketing, and website management solutions for the medical and healthcare industry. Clients of MedicalDezign have received attractive yet affordable customized medical website designs that have quickly become an integral part of their day-to-day office routine and enabled them to maintain a thriving and efficient medical or dental practice.
Now MedicalDezign is offering new clients one month of its state-of-the-art search engine optimization service free with the purchase of the customized medical website. Clients interested in attracting new patients and gaining more referrals will be able to raise their practices' visibility by earning "top page" rankings on search engine sites like Google and Yahoo.
In spite of the increasing use of the Internet in daily life, many members of the healthcare community continue to resist utilizing low-cost Internet marketing techniques like medical search engine optimization. But considering that currently 35% of all Americans search for physicians and dentists online - a number that rises every year - these healthcare practitioners are undoubtedly selling themselves short. They are missing out on prospective patients searching for a medical or dental practice in their area who may instead be going elsewhere for their treatment and care.
A high ranking on a search engine site like Google would unquestionably stop this from occurring. For only $350 a month - with the second month free - new clients of MedicalDezign will now be able to create for themselves a prominent web presence. Patients that are either searching on their own for a physician or dentist, or following up on a referral, will be able to quickly find their medical website - a listing that will command their attention and lead them to schedule their initial appointments.
MedicalDezign believes the Internet is nothing less than this century's Yellow Pages, indispensable to any physician or dentist looking to be found - and with the added benefit of providing the best patient experience possible. For further information, or to request a free consultation, please consult MedicalDezign's Los Angeles office during regular business hours at 877-736-4050 begin_of_the_skype_highlighting 877-736-4050 end_of_the_skype_highlighting, or visit their website at www.MedicalDezign.com.
For the original version on PRWeb visit: www.prweb.com/releases/prweb2011/2/prweb8147740.htm
Source : http://www.sfgate.com/

Why SEOs Shouldn't Fixate on Keyword Rankings

Search engine optimization (SEO) is a game that's simple in principle and surprisingly complex in execution. There are hundreds of strategies, dozens of opportunities and, to top it all off, the playing field is always changing.

Everyone has different advice. It's almost impossible to relate cause directly to effect, so you're never quite sure what is and isn't working. Figuring out what to measure isn't even straightforward.

However, many businesses of all sizes put enormous weight on one metric: keyword ranking. Businesses tend to be specifically interested in ranking for one "high profile keyword" (or a small group of these keywords).

The reason seems obvious -- surely, if you hit the top spot for your chosen keyword, you're hitting the jackpot, right? And, let's face it, it's a great ego brand-booster.

But focusing on position, especially for a small group of keywords -- and especially to the detriment of other factors -- is a terrible idea. It's usually isn't best investment in a campaign or a good indicator of the overall health of a campaign. Let's look at why.
The Keyword Ranking Trap

Ranking for generic keywords isn't a bad idea. If you're ranked number one for your golden keyword, all the better. The traffic's free once you're there, after all.

The problem is when you focus your attention only on this area.

It's risky: By the very nature of the game, you don't know how much traffic you'll actually get when you get there. You don't know how much traffic is actually available, you don't know what your organic click-through rate (CTR) will be, and you don't know how well this traffic will convert. Yes, you can make some pretty good educated guesses, but you can never know for sure (some people make terrible guesses!). Putting all your eggs are in one basket is a massive risk to take with your SEO budget. You're also heavily exposed to things such as algorithm changes.


It's hard: SEO is abstract, and people, by and large, are terrible at processing what abstract thoughts and ideas really mean. So when you say, "Ranking for this keyword is going to be extremely difficult," they think, "Oh well, we'll just spend a bit more money and try a bit harder." Let's put this into perspective. If your target keyword is worth ranking for at all, we're talking hard as in beating Bruce Lee in a fair fight hard. Stopping a wrecking ball with your thumb hard. Running a marathon in under two hours hard. OK, maybe I exaggerate, but you get the idea, right? Yes, it can be done, but it will often be extremely tough and an extremely long haul, with uncertain results. You might invest heavily and never get there.


It's directly competitive: Unlike long tail traffic, for example, you're going directly head to head with other serious players. And it's just the nature of competition that, sooner or later, there'll be someone out there who has more money to burn, is tougher, is smarter, or is sneakier than you. If you can knock someone out of the top spot, someone else can do the same to you.


It's not a bottom-line metric: Keyword rankings can be a useful tool in the feedback loop of decision-action-measurement that makes up any campaign, but they don't directly affect your bottom line. Traffic and conversions are what you need. Targets should always be made in terms of bottom line metrics; keyword rankings are a technique, not a result.


It's a red herring: Most SEO practitioners have had this experience. They report a 500 percent increase in search traffic to their client, who responds, "That's great, but why aren't we at number one for the word 'conferences' yet?" (If you're a designer, this is the SEO equivalent of a client saying they love the design, but they want it in Comic Sans.) In other words, it distracts attention from more important metrics, results, and, most frustratingly, successes.


It's not even the best source of traffic: Generic keywords usually don't even offer the most or the best quality traffic in any given search niche (sometimes it can even be a small proportion). By focusing on specific keywords you might miss much bigger opportunities.
What You Should Do

It's all very well declaring what you shouldn't be doing, but what should you be doing? The answer is to diversify your efforts.

Work with a range of keywords: Work on a range of keywords at different levels of competition and potential traffic, but ignore the most competitive ones until you've knocked all your other opportunities on the head. The number with which you work will depend on you and your business: it could be 10 or it could be 100. Think of it as hedging your bets. Just don't spread yourself too thin.


Go for long tail traffic: Working with the long tail avoids many of the pitfalls of generic keyword rankings and, even better, you usually get a much better result in terms of traffic for the same budget (although your results may vary).


Work with analytics and conversion optimization: Perhaps not strictly speaking a part of SEO, but certainly this is a part of the web marketing mix. If your site already has reasonable traffic, you can often squeeze more conversions from it by getting a good grip on how people are (or aren't) using your site, and making design, copy, and interactivity changes appropriately.
Everything in SEO is a rule of thumb, and there will be plenty of exceptions. It might well be that a specific effort to move from number three to number one for your main keyword might be just the ticket for your business.

But, in general -- and especially if it's a small businesses with a limited budget or starting on optimizing a new site -- taking a diverse approach initially and focusing on more specific goals later is the way to win.

Save up to $400! Register now for SES New York 2011, the Leading Search & Social Marketing Event, taking place March 21-25. SES New York will be packed with 70+ sessions, multiple keynotes, 100+ exhibitors, networking events, and parties. Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability, and more. Early bird rates expire March 4.
Source http://searchenginewatch.com/

NetGain SEO Announces 'Web Design Barrie' One Week SEO Challenge and New Website

NetGain SEO has launched their brand new website and are conducting a one week SEO challenge for the keyword 'Web Design Barrie.'
Barrie, Ontario (Vocus/PRWEB) February 17, 2011
NetGain SEO has launched a new website and is conducting a one week search engine optimization challenge. On Monday, February 14, 2011, the company's ranking for the keyword ‘Web Design Barrie' was struggling; showing up 76th overall on Google.com and 74th on Google.ca.
Utilizing the company's news blog, social media and other SEO techniques it is the goal to show how the effective use of these media can generate search engine ranking success. NetGain SEO has held the top spot on Google for ‘SEO Barrie' for over a year but was missing out on ‘Web Design Barrie' a competitive and important keyword that is a strong service offered by the company.
The SEO challenge coincides with the recent launch of NetGain SEO's new website, which features updated visual identity branding, original web design, a custom content management system, interactive social media integration, QR codes and numerous other features that help to highlight all the web and graphic design services that NetGain SEO offers.
On February 21, 2011, NetGain SEO plans to announce the results of its SEO challenge through a series of postings on its news blog, Twitter and Facebook Page. According to Vice President & COO, Drew Dekker; “This will be a great way to show current and potential clients the power of utilizing news blogs, social media, and other SEO techniques to generate successful results on a major search engine like Google. I look forward to seeing the results of our SEO Challenge.”
For complete details on the SEO Challenge please visit the article here:
# # #
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/2/prweb8144227.htm
Source http://www.benzinga.com/

Why Searching for Jewelry on Google Uncovers Some Ugly Stuff

Posted By Rob Bates
Last week, The New York Times, in a fascinating article, charged that JCPenney had improved its rankings in search engines like Google by engaging in “black hat” Search Engine Optimization (SEO) tactics, such as having pages of spam links. In response, the company fired its SEO firm, and Penney’s ranking was reduced on the search engine.

But it got me thinking: What happens when popular jewelry terms are googled?

I started with Pandora. According to Google, “Pandora charms” and “Pandora jewelry” are among the most frequently searched jewelry terms for Valentine's Day.

And yet, when an SEO blogger googled “Pandora jewelry” a few weeks back in a well-worth reading article, he received mostly spam links. Perhaps google took action, because my recent search found slightly better results, at least on the first page. Still, at least one link didn’t seem to sell beads, and the second and third search pages are mostly spam, including several links for Pandora-like beads, and one page devoted to hair restoration. The “Pandora charms” search yielded similar results. Considering those are among the most-searched-for terms in our industry, that is not great.

(Among the signs of a bogus site: poor spelling/grammar, an emphasis on discounts and sales, and the absence of a physical address. Most of these sites are apparently based overseas.)

The SEO blogger also turned up mostly spam when he googled Thomas Sabo. Most of the online UK stores the blogger complained about now seem gone, but there was at least one replica site among the first listings.

David Yurman was one of the worst searches I did, yielding a scary amount of bogus sites on the first page of listings.

Googling “Tiffany & Co.,” another leading search term, turns up a mix of the valuable and the dubious, including one sale and another replica site. Tiffany has always been vigilant about protecting its intellectual property, and it recently sued a bunch of soundalike sites. Let’s just say, sadly, it seems like its work is not done. Cartier has a similar problem.

The search results for synthetic diamonds have always been an issue, since they show mostly companies that primarily sell diamond simulants, or a combination of “genuine synthetic” stones (if that’s even a term) and simulants. And one pretty bad article. What's worse, Gemesis—the biggest synthetic producer, which says it will begin targeting online consumers—doesn’t even show up until page 3. Even more embarrassing, some of those CZ links show up on Google AdWords. Another weak showing.

Now, this isn’t a problem just for the jewelry business. It apparently impacts just about every known brand name. And while Google is aware of these issues, they are not so easy to fix, the blogger notes:

It’s not like Google is not penalizing or de-indexing any of these sites. I see them come and go on a daily basis (although some actually seem to stick for weeks or even months).

However, these people (or rather organizations) push such huge amounts of these sites into the web that Google - obviously - is having quite a hard time catching up.

But, regarding jewelry, the industry needs to invest in better SEO and become more search engine–savvy. It also should communicate more with Google about some of these misleading searches. Because, right now, it seems, the “black hats” are winning.

The Best SEO Companies in Singapore Ranked By topseos.sg for February 2011

[online PR media] — topseos.sg, an independent authority on search vendors has named the Best Search Engine Optimization Firms in Singapore for the month of February 2011. Companies are already becoming serious about boosting the quality of traffic being directed to their site and have established an organic optimization campaign in place. Search engines are such an integral part of how visitors and potential clients find information on the internet, thus it becomes essential that websites are aligned with what the search engine is looking for. All the Search Engine Marketing services next to hundreds of other SEO firms have gone through an evaluation system facilitated by a qualified and experienced team of researchers.

“Though there are many firms who engage in Search Engine Marketing activities, the process is by no means easy. Getting a link to the top of a search engine’s results page requires a great amount of strategizing and only a company who understand the intricacies of organic optimization will be able to accomplish that,” said Jeev Trika, Managing Partner of topseos.sg (http://www.topseos.sg).

The Top 10 SEO Companies in Singapore for February 2011 are:

1.) MediaCo Marketing Pte Ltd.
2.) Singapore SEO Consultant
3.) dgmSearchLab
4.) Top3 Media Pte Ltd.
5.) iSearch Media Pte Ltd.
6.) Brand Rich LLP
7.) Xirlynx Innovations
8.) Locus – T Online Pte Ltd.
9.) Seo Advantage
10.) PurpleClick Media Pte Ltd.

Topseos.sg has designed an evaluation process that specifically identifies SEO Companies in Singapore that excel in their performance and output. An in-depth assessment looks at how the firm works and is able to achieve its objectives. Part of the assessment process includes gathering feedback from at least three of the firm’s clients to understand their performance better.

As part of their assessment, questions include both general and project specific queries such as, “What type of needs analysis was conducted before work initiated?”, “What type of a ROI were you anticipating, what was achieved and in what time frame?”, “What would be 3 things you would change about your experience?”, “What was your total investment?”, “Rate your overall experience (1-10; 10 being the highest).”, “What are the most competitive keywords you have been able to rank on the major search engines and how long did it take you to achieve those rankings?”, “Did the agency modify the way they achieved higher rankings for you based on the Universal Search model introduced by Google? How?”, “How comprehensive, specific, and useful are the reports that are offered to the client? What metrics do they cover?”, “Do the reports inform you what the next set of steps ought to be to achieve higher rankings and when you can expect to achieve the next set of goals by?” or “How many of your top industry keywords rank in the top 10? Which ones?”

ABOUT topseos.sg
topseos.sg, the independent authority on search vendors, is a branch of the United States-based site that was established in 2009 to identify and rank the best internet marketing service providers in Singapore. An assigned research team scrutinizes the numerous applicants each month seeking to be ranked as a top internet marketing service provider by the independent authority. In addition to the rankings, visitors to the site can find a full directory listing, the knowledge zone, news and much more.
http://www.lastclicknews.com/

SVRank Announces Traffic Spikes From UK Webmasters and SEO's

Today, online visibility ranking service SVRank has announced that there has been a very high amount of queries from United Kingdom webmasters and SEO's during the last 48 hours.

"It seems like UK webmasters and SEO's found our ranking service to be a useful tool to find out how visible their and their clients websites are. Since our launch, most queries were generated from the United States and India," Mr. Morgan, CEO of SVRank, commented.

Online visibility is becoming more important every day and search engines are already beginning to include social network activity into their search algorithms.

The big question is: Will professional SEO agencies keep up with the recent trends and help their clients to become more visible, besides creating backlinks and optimizing their websites?

It's clear that search engine optimization is no longer just about building links and optimizing a website.

Matt Cutts, head of Google's Webspam team, has recently confirmed that Twitter and Facebook data is already used to a certain degree to calculate ranking for pages in searches engine results such as real-time searches.

Matt Cutts video can be found at:

http://www.youtube.com/user/GoogleWebmasterHelp#p/a/u/2/ofhwPC-5Ub4


###

About SVRank
SVRank was launched in February 2011 and sets out to become a leader in the website ranking and visibility industry. SVRank employs eight fulltime staff members which consists of three search engine engineers, two SEO’s, one media professional (journalist) and two web traffic specialists. When ranking a website, SVRank takes into account social mentions, news coverage, user popularity and web traffic data.

For further information, please contact:

Phillip Morgan
SVRank
Voicemail: +44 1865413440
Twitter: @SVRankCom
E-mail: press(at)svrank.com
Website: http://svrank.com/

All trademarks mentioned in this news release are the property of their respective owner.
Source http://7thspace.com/

Optimizing Your SEO

Posted By Louis Bedigian
Everyone's heard of search engine optimization (SEO). But outside of a few key professionals, very few people understand how important it is to website development.
“SEO is essentially the practice of making your website pages perform better in search engine results so that you draw clicks and traffic when people make queries at Google (NASDAQ: GOOG), Bing (NASDAQ: MSFT) or Yahoo! (NASDAQ: YHOO),” Rand Fishkin, the CEO of SEOmoz, told Benzinga during a recent interview.
Full Interview: Rand Fishkin Talks Google Spam, Dot-Com Game Changers, and More
Fishkin started SEOmoz to help others learn from his experiences. He also wanted to share things he encountered in the SEO field.
“I think it's changed a little bit,” Fishkin said, referring to the relationship between SEO and social media. “It feels to me like a lot of classic marketers, even people who weren't necessarily Web marketers before the emergence of Facebook and Twitter, [have] adopted the moniker of being social media marketers or social media experts.”
Fishkin said that there are people who still engage in social media primarily for the purpose of helping their pages earn links, earn rankings, and get that highly qualified traffic that search engines send.
“And then there's sort of the more brand-focused marketers who leverage social media primarily to get the message out,” he adds. “If someone sees a tweet on their Twitter stream that looks interesting, they might click it, they might visit the site, they may even browse a few pages. But they're extremely unlikely at that time to make a purchase decision or give an e-mail address or register, those kinds of things.”
Fishkin believes that social media can be extremely useful for exposing people to your brand, your story, and your product. “But I think that's why you see the disparity; social sends the traffic but very few conversions,” he said. “Search sends quite a bit of traffic but also a high percentage of converting traffic, which is why you have Google earning $20 billion a year on search advertising.”
To hear more from SEOmoz's chief executive – including his thoughts on the future game-changers of the worldwide web – don't miss Benzinga's full interview with Rand Fishkin.

Tampabay.com leverages SEO tools to increase search traffic, local visitors

Many local publishers see search as a driver of a broader, more national audience. But Tampabay.com, the online arm of the St. Petersburg (Fla.) Times, has used search engine optimization (SEO) to increase visitors in its own backyard by 33 percent.

The online arm of Florida’s largest newspaper generates about 21 million page views and 3.7 unique visitors monthly. While search is the site’s primary traffic driver, the web team until recently had lacked a formal SEO strategy. But with up to 200 content assets being published each day, the team realized it needed a more sophisticated approach.

To help realign its production efforts around SEO, the web team implemented Optify’s Real Time Marketing, a hosted software suite that includes keyword tracking and page optimization features. Optify, which the company has been using for the past eight months, has helped increase year-over-year search traffic by 22 percent and boost visitors from the Tampa region by 33 percent – a key metric in the Times' battle against local competitors.

Since deploying Optify, the web team has added between 300 and 400 keywords, which are segmented by topic area – county pages, movies, politics, sports, etc. Keywords are also used to optimize advertising across the site. Optify makes suggestions on missing keywords or alternative keywords to increase performance, and ranks keyword performance against competitors. But it’s the depth of the keyword tool that has provided the biggest lift to editors’ SEO efforts.

“The tool has focused us a lot more,” John Schlander, senior editor of online operations at Tampabay.com, said in an interview. “Previously, we were on top of high-level keywords, but there’s so much more power in a news site when you can leverage the long tail of search. Optify is helping people grasp that.”

The software – and the reports it can generate – has helped Schlander convince other editors, and the sales team as well, of the value of SEO.

“They can really visualize the importance of SEO,” he said. “Previously, we were blowing a lot of SEO opportunities. Now I’m able to show them why we’re doing well or not doing well. When I can say we’ve increased our DMA [designated market area] visits by one-third, that sells itself.”

Source http://www.emediavitals.com/

Search Engine Optimization in 2011

Times are changing in the world of Search Engine Optimization and it looks to liven up this sector. With Search Engines introducing ever more sophisticated algorithms, the art of providing good SEO Services is now crying out for more original and off the wall techniques.

For some time now the guidelines for optimum SEO has been set in stone. Run through your generic list of search friendly tasks, complete accordingly and maintain a decent link building system.

Now I’m not saying if you carry out the above technique that your SEO campaign will suffer, far from it. The basics of any SEO campaign still stand true:

• Take care of your Keywords – Something’s never change and good research within this department is always crucial

• Titles, Meta Data, Alt Tags – You know the drill – the list goes on, no need to waste time here on that

• Unique Content Creation – Another gem in the SEO crown, good production and distribution will reward you with some good linkage
Today, everyone wants in on the promise of great web visibility –
What advice will you receive? “Have you considered Search Engine Optimization?”

As basic SEO tactics become more prevalent, surely the promise of reaching the promised land of page one diminishes. With more people on the SEO train, not everyone’s going to get a seat. In fact they’re already plenty standing! (Those who haven’t even grasped the bare basics yet.)

More astute thinking is needed these days as SEO is proving more and more popular. You’re not just competing against the wills of the search engines but the ever hungry SEO’ers out there, with only eyes for that no.1 spot.

It seems SEO Specialists are moving into more creative arenas, where outlandish and outside the box ideas may be justly rewarded. The beauty of the industry is that it’s still relatively new and forever changing.

Risk taking and questioning the norm hold the potential for widespread popularity. 2011 has all the makings of a great year for SEO. If you’re keen to learn and adapt your techniques, you’ll do well.

Key areas that look really interesting for the coming year include:

• User Needs: A Priority – For a long time now we have seen a trend of site builds favouring the needs of the search engines over the user. User experience will vastly improve with the likes of HTML 5’s new look web and an inherent realisation that with Social Media leverage, a popular site can be more effective than a well optimised site. This leads me onto my next point..

• Algorithms Favouring Social Signals – Already part of the new seo wave, Bing search results have altered their search criteria and I’m sure the big G will not be far behind. 2011 will see the beginning of search engines incorporating much more social data: ‘Like Buttons’, Tweet Popularity and other social metrics will hold more search relevancy. With that reference to Social media, I feel it quite apt to suggest a follow of @webbrandinguk

• Back to the Old School – This certainly seems to be the case with Link Building. SE’s are getting even savvier to link farms, purchased links and non contextual links. Old fashioned quality creation still remains a sure fire way to increase your online reputation. Article Marketing and Guest Posting is a great example of this, I recently came across MyBlogGuest quite simply the best online resource for everything and anything guest posting. Another tip is to be generous with the links you put out there, help promote others and realise that ‘Link Karma’ actually works.

• Video – How many times have you landed on a page, a video automatically starts playing and you find yourself transfixed for a good while. Good video production is priceless and will continue to rise in popularity in 2011 as the favoured form of communication. You may start hearing the phrase ‘Video SEO’ mentioned a lot more.

Whatever 2011 has in store for the online world, it’s certainly an exciting time to be part of it.

Hopefully I’ve left you with a few thoughts to muse upon about the coming year, I’m sure I’ve missed many topics that will be hot this year.

Please do add what you think will the next big trend or a key changer this year.

Guest bio: Rob Playford – Total SEO Services – @totalseoserv
Where Internet Marketing Comes Alive – Search Engine Optimisation, Company Branding and Web Development under one roof.

Source http://www.blogherald.com/

JC Penny’s Black Hat SEO Backfires

You probably have heard the black hat search engine optimization (SEO) tactics JC Penny’s pursued in order to be ranked well for various search terms particularly in planning for the 2010 holiday season. The news was uncovered by the New York Times. Although, one has to wonder if the New York Times was tipped to this issue by a competitor of JC Penney.
The investigation by the New York Times found thousands of unrelated web sites in the retail industry were linking to JCPenny.com. The process was done by linking very specific keywords and based on the detail of these links someone planned this process. While JC Penny’s SEO company was apparently fired for this incident, it is difficult to believe that someone at JC Penny would not have known about this strategy and poor black hat SEO tactics.
To better understand what happened we need to take a look at linking strategies post Google going public in 2004 and serious algorithm changes that took place in 2005 and beyond. There are a number of data points that Google monitors about individual web pages within the website. Ultimately it is about a web page, not a web site, therefore, any page can become ranked and any page can become an entry point for a visitor. This would then require a business to re-think the call to action if your home page is no longer the entry point.
The process first begins with how relevant a web page is to a search. This would include your Title tag, the meta Description of a page, and the visible text. The three parts have to work together in order to show a certain level of keyword density on a topic. You will notice I did not say anything about meta keywords as those have become less important over the years since companies can hide what they are really about in the meta keywords versus what they are displaying to the rest of the world.
The next major point would be about the web page’s importance. This is determined through the number of web pages linking to your web page or pages. The more links the better. At least that was the original thought until website owners decided to buy links cheaply without doing any work. These links have several sub-components including if the site that is linking to you is relevant to your topic and if that linking web page itself has any importance.
The process of trying to cheat yourself into the top of a Google search is considered “black hat” optimization or SEO. Google has different ways of monitoring this process and is generally successful in locating the problem situations. In JC Penny’s case this was not caught until much later. Websites caught in this act are de-listed from Google and need to clean-up their act in order to get back into Google’s search database.
The short-term benefits of black hat SEO do not make any sense to the longevity of a business. It is better to focus your attention on developing real links from reputable websites and communities mostly using Content Marketing with articles, news releases, documents (e.g. Powerpoints), Videos, and Social Media. Aside from the obvious benefits of Content Marketing being a credible linking strategy, the benefits for brand reputation, brand credibility and brand awareness include:
• Traffic from Search Engines
• Traffic from Non-Search Engines
• Owning more search results using 3rd Party website where your content is distributed
Linking strategies are labor intensive and take time. This process also requires four types of linking that include:
• Direct Linking to website home page
• Direct Linking using targeted keywords
• Cross Linking distributed content
• Deep Linking inside of your web pages
This is one reason where Pay Per Click advertising using Adwords becomes beneficial in order to generate short term results while the organic results are being executed through content marketing.
While we can continue to talk about JC Penny’s debacle using cheap black hat optimization tricks that has back fired, as well as, linking strategies, let’s focus a little on the New York Times article itself.
You will notice I am not linking to that article in this writing. Frankly, I refuse to! I do not wish to add a link giving that article any further importance on the web because within the article it is linking directly to all the black hat optimization websites. I am sure I could write an article strictly on the ethical linking policies required by major publications, however, we’ll see if we can get the point across in fewer words.
As an owner of a web marketing agency I took the time to read the entire article meticulously to understand what was written. Mind you I have over 17 years Internet experience with two successful companies and my knowledge is quite deep.
What I am surprised at, considering the writer’s newly gained knowledge about linking strategies, is why would the New York Times setup active links to the companies providing such horrible service from this article (meaning coming from nytimes.com domain) and give them any value, benefit, and support?
In this case:
• Page 1 all the links in the last paragraph to black hat optimization link building farms
• Page 2 link to SearchDex who was fired by JC Penny
• Page 3 links to TNX, cookingutensils and Cocaman.ch who are engaged in these black hat linking building schemes
Is the New York Times planning on helping them further with their business by helping their ranking position? Afterall, NYTimes.com, as a domain, has a lot of power and links to websites from NYTimes.com will only help the destination website.
What ethical policies are in place at the New York Times when it comes to linking to a website? Of course I submitted this question to the New York Times and am currently waiting on a reply, which will be posted here should it ever arrive.
The Internet is a living breathing marketing tool that has no end point. You cannot perform a certain amount of work and expect the work to provide you millions of dollars next week nor will the one time work or expenditure give you longevity. As a business you have to plan on continued web efforts using all facets of web marketing, which is a multi-directional strategy.
Afterall, something that came up in a client meeting recently, “We will stop your optimization efforts when the search engines stop changing algorithms and technologies!” Yeah, that will be the day.
Source http://www.searchenginejournal.com/

Google Places Are an Essential Part of Local Business SEO

Posted by Byron Solari
Local optimizing for Google places needs to be of major focus as the new 2011 ranking algorithm. It will maintain your business in local business listings. Yahoo local, Microsoft’s Bing local also address local search engine optimization as a service they will shortly bring this service into focus.

SEO firms using traditional SEO tactics are not fully geared for the radical geographical changes in search indexing. Weekly and daily changes in Google places has a ranking effect even for the highest ranking websites with thousands of backlinks. Some of the local services for local listings are below:

Citysearch, Yelp. insiderpages, Yellow Pages, Google maps, Tripadvisor, Local.com, Zagats

Optimizing for Google local places is contingent on keyword listing both on page and links to local places pages. It is critical to use keywords sparingly and not to overstuff keywords on local search engines. Your website can be affected adversely if you abuse the local Google places feature. The point about the local search algorithm is that it is pretty democratic, it allows smaller business websites the chance to compete with large budget sites that in fact do not offer local services or are part of a corporate chain.

Local google maps is the same service as before and needs to same type of optimization. both video and multimedia all help rank the your local maps site.The links generated from local services and review sites all push your Google places to the forefront of search terms regardless of whether another website has thousands of links.

If you use Google places marketing you can save your business a lot of money. The Google service is free and can offer you page one results providing you know how to optimize and keep track on a daily weekly basis. If you are a law firm and you are paying more than £1,000 a month for search terms like, “Personal Injury lawyer Brighton” you are still paying too much.

The Google places feature is important for your SEO company to optimize. It is actually paramount to having your business found in local searches where terms like “Brighton search engine optimization” are required to rank in the Brighton area.

For best SEO Los Angeles visit social media optimization Los Angeles.

Source http://uknewsreporter.co.uk

Accuracy of search engine results called into question

Posted By Ron Miller

There's been lots of news lately about consumer search engines that bring into question the accuracy of the results. Recently, reports surfaced that Bing was copying Google (NASDAQ: GOOG) search results. Then, last week there was a New York Times article suggesting that an eCommerce site was using search engine optimization tricks to rise in the rankings. It may lead you to wonder if you can trust the results in these search engines to deliver the best and most deserving links. It's hard to know and that is making website owners a little crazy.

Let's start with the Bing story. As Steven J. Vaughan-Nichols explained in a Computerworld blog post last week, it seems that Google got an inkling that Microsoft was copying its search results. So Google laid a little trap for Bing by embedding its results with nonsense searches, which then showed up in Bing. Oops.

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Even more disturbing is a story in last Saturday's New York Times, which suggested that for several months, when you entered searches such as 'skinny jeans', 'dresses' or 'area rugs' into Google, JC Penney was consistently showing up at the top of the results. The article explained this was the result of some Search Engine Optimization tricks including buying oodles of paid links to the JC Penney site to enhance its place in the results (a violation of Google rules, which JC Penney denied being involved in).

If you try these searches today (as I did), you won't see JC Penney on the first page because the New York Times reporter blew the whistle on them and Google took action. Still, it's disturbing that it took a reporter to find the problem before Google did. Google's Matt Cutts was quoted in the article and said given the billions of links they deal with, Google does the best it can to prevent this type of abuse.

These two stories of search engine abuse involving two of the major search engine players (and don't forget that Yahoo! now uses Bing's results) has to be troubling to the people who in the words of Bill Clinton, "work hard and play by the rules."

My advice is, in spite of these stories, to keep on keeping on. If you have good content, I've found you really do rise to the top of the search results. I like to use the example my own blog for those who doubt that.

My name is rather common, but my personal blog, 'by Ron Miller' still appears in the Top 10 results on Google if you enter 'Ron Miller' and in the top two if you enter 'Ron Miller blog.'  Yes, maybe some sites pay to play, but in my personal experience, just producing what I hope is quality content for over seven years has earned me a place in the Top 10.

And lest you think Bing is copying everything Google does, I'm chagrined to report that I cannot repeat the results on Bing. In fact, in Bing, I find my blog doesn't appear until the second page using the 'Ron Miller' search (although it's worth noting that entering 'Ron Miller blog' does produce exactly the same results as a Google search). If Bing actually is copying Google, I'm not seeing it consistently in terms of placement of the results.

In the end, whether someone is gaming the system isn't going to matter much to end users so long as you find what you're searching for quickly (and I know in my experience in most cases I do, regardless of the search engine I'm using). As a website owner, however, you want to know that you have a fighting chance to get to the top, and while there are no guarantees, my feeling is that if you produce quality content on a regular basis, chances are you'll see results--no matter what you've read. - Ron

Source  http://www.fiercecontentmanagement.com/

J.C. Penney Incurs Google SEO 'Action'; How to Protect Your Own Company

Posted by Jill Kocher
Search-engine-optimization agencies often play a vital role in ecommerce sites, where winning and converting organic searches to sales directly impacts the e-tailer’s bottom line. But how far should a company trust an SEO agency to act on its behalf? The SEO community erupted this weekend after The New York Times published "The Dirty Little Secrets of Search," an expose on retailer J.C. Penney’s paid link campaign.

The reporter worked with an independent SEO firm, Blue Fountain Media, to unearth the reason J.C. Penney ranked highly in Google for many valuable search phrases like “area rugs” and “dresses.” Their search quickly uncovered thousands of links from topically unrelated and in some cases abandoned sites. Matt Cutts, head of Google’s webspam team, pronounced the tactic, on Twitter, "blackhat" and stated that “manual action” had been taken to lower Penney’s rankings.

Who Is Responsible?

 

To be clear, it doesn’t appear that Google has banned J.C. Penney, because Penney continues to rank for searches that contain its own brand. Instead, the links that violated Google’s webspam guidelines have been devalued, which removed Penney’s advantage in the rankings and lowered JCPenney.com to a more algorithmically accurate level.
It’s possible that an additional penalty was applied with that manual action, given Google’s presumed file on Penney’s previous brushes with guideline violations.
A Penney’s spokesperson said the company was "not involved with or aware of" this link building campaign, and that they — employees of the company — are working to have the links removed. Penney also fired its SEO agency, SearchDex, which hasn’t yet commented on the matter. Penney loses rankings, traffic and revenue, and SearchDex loses a big-name client and the revenue it brought in.
There has been no proof as yet that SearchDex was responsible for the paid link campaign, just as there is no proof that someone inside Penney didn’t initiate the campaign. It’s theoretically possible that a competitor paid for the campaign to "frame" Penney or SearchDex. But it’s unlikely that someone would pay thousands of dollars over a period of months to generate a campaign of this scale as a frame.
In the grand scheme of things, the answer to the question of whom to blame is irrelevant, unless you’re J.C. Penney or SearchDex. The important question for other merchants is, "How can I prevent this from happening to my business?”

3 Steps to Protect Your Company

First, always practice ethical SEO, link-building campaigns and paid links. Make this abundantly clear to whoever manages SEO and link building. With so many people bombarded by email spam and banner ads promising amazing SEO benefits and thousands of links for a single low price, who’s to say someone in the organization won’t act on it thinking they’re doing good?
Second, if the SEO experts are in-house, ensure that they communicate their strategies to management. Typically, paid link schemes like these require budget. Examine any links proposed for SEO benefit carefully, especially if they come with a price tag. Now that most directories have lost their power, there are fewer and fewer completely ethical sources of links that require payment.
Third, if the SEO expert is an external consultant, make 100 percent certain that the consultant is clear on the company’s SEO and link building guidelines. If the consultant is prone to wearing "black hats," this admonition won’t stop him. But it sets the stage for focusing on ethical SEO strategies and taking corrective action if unethical actions come to light. In addition, ensure that one person bears the responsibility for managing the SEO consultant, even if multiple people in the company are involved with the SEO efforts. Appointing one person with this oversight responsibility, even if he or she also has to wear other hats, ensures that it won’t fall through the cracks. That SEO manager needs to actively manage the SEO consultant. Check into the strategies, poke into the research and data, peek into the sites recommended for link building, and scrutinize additional budget requests. This management is critical to ensuring that a company’s SEO resources are well spent.

Use Webmaster Tools, Too

What else could J.C. Penney have done to identify the issue before The New York Times did? Regular data collection and analysis could have uncovered the existence of the paid links. At least once a month, task someone with downloading data from Google, Yahoo! and Bing webmaster tools, in addition to the usual SEO data from the company’s analytics package. Webmaster tool data is not archived, and will not be available for analysis unless it is collected regularly. For example, if J.C. Penney had analyzed its Google Webmaster Tools link and anchor text data month-to-month, it may have seen an increase in the number of links and a suspicious consistency of anchor text. For companies the size of Penney, it’s impossible to track the changes to every page. But then again, black hat techniques aren’t usually bothered with unimportant pages and phrases. Monitor the pages and phrases that matter most to the company’s bottom line, and sleep soundly at night.

Summary

Think long and hard before giving an SEO firm carte blanche to implement SEO changes on a site or build links without oversight. No successful business would hire an ad agency to create and publish a campaign without close management. No successful business would outsource IT, hosting or customer service without close management. SEO requires the same management and oversight.

 

 

 

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Source http://mainlinemedianews.com/

JC Penney Fires Back at Google and New York Times Over SEO Controversy

Posted By Sara Yin
Over the weekend the New York Times published a damning expose of how JC Penney allegedly gamed Google's page-ranking algorithm, which artificially made the retailer a top search result. On Monday, JC Penney fired back at both the New York Times and Google for misrepresenting the company.


"The characterization of JC Penney in the New York Times article is misleading and unwarranted," wrote Darcie Brossart, vice-president of corporate communications at JC Penney, in an e-mail
Responding to Google's reaction of burying links to JCPenney.com in its search results, she added, "We have no record of ever having received a violation notification from Google before last week when the unauthorized links came to our attention. If we had, we would have worked quickly to remedy the situation, as we are doing now. Obviously, we are disappointed that Google has reduced our rankings."

The original story, "The Dirty Little Secrets of Search" by David Segal, details how JC Penney allegedly manipulated unpaid, organic search results to make itself the top listing for numerous generic terms like "dresses" and "area rugs." The New York Times hired a search engine optimization firm, Blue Fountain Media in New York, to show how this was done.

Using a well-known trick called "black hat" optimization, JC Penney's now-fired SEO firm SearchDex apparently created artificial websites that linked to JC Penney's site. The links helped push JC Penney pages to the top of Google search results; one known aspect behind Google's top-secret page-ranking algorithm is that the more times your website is linked, the higher up you rank in a search result.

Google told PCMag that even before Times reporter Segal contacted the search giant with the results of his investigation, it had already discovered the issue and changed its page-ranking algorithm after spotting suspicious activity from JC Penney and other companies. Google has an entire team, the Web Spam Team, devoted to detecting search-result spam and amending its page rank algorithm.

However, after looking at Segal's findings, Google concluded that JC Penney had also violated Google's Webmaster Guidelines. The company reacted by burying JC Penney's search results, and as the NYT notes, now when you search for something like "Samsonite carry on luggage" JC Penney is the 71st search result instead of the first.

"When someone is looking for information on Google, we want them to find the most relevant answers possible. Our search algorithm relies on more than 200 signals to help people find the answers they're looking for, and when websites violate our published webmaster guidelines to try and game the system, that's bad for users and we are willing to take manual corrective action," a Google spokesman said.

JC Penney denies involvement with the black hatting techniques of SearchDex.

"JC Penney was in no way involved in the posting of the links discussed in the article. We did not authorize them and we were not aware that they had been posted. To be clear, we do not tolerate violations of our policies regarding natural search, which reflect Google's guidelines," Brossart wrote.

Google Let JC Penney Spam Search Results For Months (GOOG)

The New York Times exposed the dirty side of search engine optimization this morning with a long article about how JC Penney spammed Google so it would appear at the top of search results.

Somebody created thousands of fake pages with the keywords that Penney wanted to game, like "black dresses," and a direct link to Penney's site. This messes with Google's PageRank algorithm, which assumes that a site is useful if it's popular. (A Penney spokesperson denied that the company knew what was going on -- it was probably a guerrilla SEO team or agency working on Penney's behalf.)
The amazing part of the story isn't how Penney tricked Google -- this kind of "black hat" SEO has been around almost since Google began.
The amazing part is that Google let Penney get away with it for MONTHS, and did nothing to stop it until the Times presented its findings to Google.
Matt Cutts, Google's anti-spam head, told the Times that Google had caught wind of several previous efforts by Penney, most recently in November. But Google apparently didn't "circle back" to see if Penney was still breaking the rules.
Finally last week, Google manually demoted the gamed results.
Here's the thing: if Google was unaware of a huge high-profile site like Penney doing this, can it possibly be aware of the tens of thousands of smaller sites that might be doing the same thing?
Google has been on the defensive about search spam since early this year, when articles began appearing in TechCrunch and other publications questioning whether Google was still useful. Google tried to change the subject to how Bing was cribbing from Google search results, but the search spam problem simply isn't going away -- a recent study by Experian Hitwise showed that 35% of Google searches offer results that are so bad that users don't click a single one of them.
In a fitting bit of irony noted by search expert Danny Sullivan, the New York Times article actually used an SEO tactic itself. The headline of the article is "The Dirty Little Secrets Of Search." But title of the Web page is "Search Optimization and Its Discontents." Those two words -- "search optimization" -- are among the most searched-upon keywords in Google.
Source http://www.sfgate.com

Lastest Mesothelioma News

Simmons Law Firm Sponsors South Florida Miles for Meso This Weekend
The second annual South Florida “Wishing Well” mesothelioma benefit race kicks off Miles for Meso in 2011. Since it began in 2009, Miles for Meso races have raised more than 0,000 for mesothelioma research. (PRWeb February 10, 2011) Read the full story at http://www.prweb.com/releases/mesothelioma/race/prweb5055364.htm

Read more on PRWeb

OUR VIEW: Bill seeks to outlaw MMJ food (vote in poll)
OUR VIEW: Bill seeks to outlaw MMJ food (vote in poll) – Medical marijuana users could no longer buy edible

Read more on Colorado Springs Gazette

Albert Pujols in an Orioles jersey: There’s no way, right?
There is plenty of optimism in Baltimore right now with the Orioles set to start spring training next week. And why not? The rebuilt Birds brought in Mark Reynolds, Derrek Lee, Kevin Gregg and Vladimir Guerrero. Fans can already taste the oh-so sweet flavor of .500 baseball.
Source http://www.barackobamavideos.net/

Kuno Creative to Present Inbound Marketing With SEO

Kuno Creative, an inbound marketing agency, will be presenting "Building Leads with SEO" at 1:00PM EST on Thursday, February 17th via a free webinar. This webinar will answer the question, how do you use SEO for inbound marketing?
Join our guest Jeremy Dearringer, Chief Research Officer and Co-founder of Slingshot SEO, and the Kuno Creative Inbound Marketing team to learn how to build leads using SEO.

Reviewed in this free webinar:

The State of SEO -- 2011 & Beyond
On-page Factors for SEO
Off-page Factors for SEO
Social Media -- Its effect on SEO and why you should care
Search Engine Reputation Management (SERM)
A look at how Kuno Creative uses SEO for Inbound Marketing
Registration for the webinar is limited so reserve today at: http://www.kunocreative.com/landing-pages/webinar/building-leads-with-seo

Jeremy Dearringer is the Chief Research Officer and Co-Founder of Slingshot SEO. Dearringer has fifteen years of research and Internet marketing experience involving search engine optimization, website design, eCommerce, conversion rate analysis, analytics, affiliate marketing, and social media marketing. As CRO, Dearringer's core responsibility at Slingshot is to stay on the leading edge of SEO research. Dearringer and his partners began reverse engineering search algorithms in 1996 with a strong focus on the most popular search engine at the time, Yahoo.

Dearringer has presented his knowledge on Internet marketing to many organizations, including the Masters of Business Online Conference, the Blog Indiana Conference, the Indianapolis and Indiana Chambers of Commerce, the Public Relationships Society of Indiana, the Manufacturers Association of Plastics Processors, the NTMA, and the IU Kelley School of business, among others. Prior to co-founding Slingshot SEO, Dearringer used SEO to help his father's business experience explosive growth during the post-9/11 recession. Dearringer also runs the nation's largest forum on Buell Motorcycles that ranks for tens of thousands of keywords.

Since 2000, Kuno Creative has specialized in Branding & PR, Marketing Strategy, Print, Outdoor, Direct Mail, Website Development, Internet Marketing and Inbound Marketing throughout the Country and is a Certified HubSpot Partner. They can be contacted at 1-800-303-0806 or kunocreative.com.
Source http://pr-usa.net/