An innovative project on Tyneside is helping terminally ill social housing tenants to have a 'good' death
Lynda Rand in her home in Jarrow. Home Group has provided equipment for her to stay as long as possible. Photograph: Chris Owens
      From her eighth-floor corner-flat above Jarrow town centre,  Lynda Rand has a stunning river vista from North Shields to Byker.  Fireworks night is always spectacular, says Rand, who has also enjoyed a  ringside view of the construction of the second Tyne Tunnel, which  opened at the end of last year. "You'll never see the like of that  happen again," she says.
The 54-year-old, who has the incurable  lung disease bronchiectasis, is keen to remain in her rented one-bedroom  home within this 11-storey block for as long as possible. To that end,  she will soon take delivery of a new bed and receive help finishing off  the redecoration of her bathroom. But she has also been promised a  Dictaphone, to record some final messages for her daughter, and  even tickets to see one of her favourite bands, Boyz II Men, next month  in Gateshead.
The help and treats are all part of a pilot scheme run by Home Group, the north‑east-based social 
housing  and care group founded three-quarters of a century ago in response to  the 1936 "Jarrow Crusade" against unemployment and extreme poverty. The  aim of the scheme, called A Good Death, is to support clients who are  coming to the end of their lives, or who have been diagnosed with a  terminal illness, to make practical arrangements and choices to enable  them to remain in their own homes for as long as possible.
National survey
Better end-of-life provision is an increasingly prioritised agenda item within the 
NHS.  There is growing recognition that, where possible, the dying should  spend their final days or hours at home. Some of the impetus may come  from budget cuts. Spending by health trusts on end‑of‑life care can be  as much as £6,000 per patient. But last summer's palliative care funding  review revealed that 65% of adults would prefer to die at home. At  present, fewer than 20% do so, with more than half of all deaths  happening in hospital and the rest in hospices or care homes. Only half  of health trusts offer on-call nursing care at night to  patients at home.
Tom Hughes-Hallett, chief executive of Marie  Curie Cancer Care, who led the review, said too many patients were  "simply yo-yoing in and out of hospital at the end of their lives" and  recommended that hospitals and trusts be paid according to a reformed  set of tariffs which encourage the establishment of community-based  services, including 24-hour nursing, to enable people to die at home.
In  Darlington, St Teresa's Hospice and Marie Curie Cancer Care have  already developed a community "rapid response team" to offer such  nursing care for patients, to help support families and prevent  unnecessary hospital admissions as part of end-of-life care. And NHS  North East conducted the UK's first regional public consultation on  death and dying in 2009, followed by a "good death charter" a year  later.
But the Home Group's nine-month scheme is an experiment in  whether social landlords have a role to play in offering vulnerable  tenants end-of-life care. The organisation manages 51,000 homes and  provides care and support services, through its Stonham subsidiary, to  more than 20,000 people around the country. Executive director for care  and support, Rachael Byrne, says the  good-death scheme is an example of  how Home Group tries to mesh its core activities.
"We're not just  about the bricks and mortar, but about improving outcomes for  individuals," she says. "Fundamentally this pilot is about the  importance of your home and how being there makes you feel at the end of  your life. I know I'd want to die at home if at all possible, but if  your home isn't sound or you don't have the right support there, that  could make it difficult. Offering this kind of end-of-life care and  support just makes sense to us, and so far the clients in our homes seem  very positive."
The pilot, which began last September, is funded  to the tune of £84,000 – £35,000 from the North East Health Innovation  Cluster, which brings together NHS agencies, higher education and  industry, and £49,000 from the Newcastle University-based Science City,  which is evaluating the project. So far a dozen social housing clients  have joined the pilot, each with a different terminal diagnosis, of  differing ages and from a variety of family and support circumstances.  It is currently administered by a single support worker, Jeannie Penman,  but the aim is to extend it to 40 clients by the end of the nine-month  trial.
At the outset, Byrne says the focus was on offering home  aids and adaptations, but the scope has become broader as clients are  given the opportunity to explain what would really help them. For  example, one client with stage four breast cancer needs to sterilise  equipment 15 times a day, but didn't have a dishwasher, so Home Group  has helped her source one.
For others, the offer of laptops or  training with social media such as Facebook and Skype means the chance  to communicate with friends and relatives they can no longer visit. Some  have requested practical help with gardening and cleaning, sorting out  their paperwork, applying for benefits or planning their funerals.  Another client has asked simply for someone to walk his dog from time  to time.
Marie Curie, which has long campaigned for people to be  looked after in the place of their choice, is contributing to the pilot  by training volunteers to help with household chores and shopping, or to  simply stop by for a chat.
"We don't profess to be experts in  medical care, so we are working in more of a co‑ordination role with a  range of partners," says Byrne. "However we are applying the skills we  already have within Stonham to find out how we can really personalise  this service. Our staff know how to work with individuals and are open  to anything, if it delivers the right outcome." Some of the developing  GP commissioning groups have already expressed an interest in how they  might contribute to such end-of-life care, she adds.
In control
Back  in Jarrow, Rand says the scheme is making "a big difference" to her.  "It doesn't belong to me, but my flat is my home. And it's just nice to  know someone cares and that people are interested in making your life  more comfortable nearer the end. When I was first told that there was  nothing more the doctors could do, I was devastated. But being focused  on making plans, such as arranging my own funeral, has stopped me from  becoming maudlin. It means I'm still in control."
She is far from  maudlin, having expressed a wish to be cremated in a vodka-bottle shaped  coffin before having her ashes scattered on the island of Lindisfarne,  off the north-east coast. "Some community matrons do a lot of this kind  of work, but they have enough to do meeting your palliative needs," Rand  says. "More people should know about this kind of  service."
Stuart  Gray, a 74-year-old who has inoperable prostrate cancer, is looking  forward to receiving a tablet device that he can use when resting in  bed. But Gray, who lives in one of Home Group's supported flats in  Sandyford, Newcastle, says the real value of the service lies in having  someone to talk to. "Jeannie [Penman] has been here to see me four  times. She found me a cancer support group at the hospital and has  helped me apply for an allowance to pay for taxis home should I need  one.
"But I see Jeannie now as a friend, so if she asked me  pertinent questions like, 'have you made a will?' or 'do you understand  about power of attorney?' I wouldn't get upset, because there's a  friendship there. And I know that if I really had a bad day, I'm sure I  could contact Jeannie and she'd come here, to help lift me out of that  mood. It's not just about the money. It's as much about the  relationship."