Leveraging Local Search: Recent Search-Engine Changes Can Bring You New Patients

Have you heard the news? Google's new search-engine algorithms have changed the way this leading search engine "organizes information," giving both "location" and "reviews" a new centrality in how Web sites are ranked in the search-engine search results.

Whereas before, your practice could still be listed on the map without a Web site, the new search algorithms are demanding your practice have a Web site if you want to show up on the first page for location-based searches. Now, the first seven search result listings can only be chiropractors who have a physical location in the town searched.

Called Place Search, Google's newest search option is providing a single place for a patient to find everything they need to know about chiropractors in their local area before deciding where to make an appointment. This includes phone numbers, addresses, photos and reviews, without ever having to leave the search results page.

The patient reviews from Google and around the Web (e.g., Yelp, Citysearch and Insider Pages) are now prominently displayed next to your local search listing on the main search results page – placing greater emphasis on reputation management. The reviews determine your rating (one to five stars), which may influence whether or not a potential patient clicks through to learn more about your practice. Positive reviews translate to more clicks and a better click-through rate translates to improved search rankings.

Generating Patient Reviews to Increase New-Patient Appointments

The Web amplifies the power of referrals, and what used to only be possible face-to-face is now a major influencer of appointment-making decisions for patients on the Web. To start monitoring and managing your online reputation, your practice should first establish an online presence through a professional, interactive Web site. You also need to optimize your local listing for local search. This involves implementing an aggressive search-engine optimization plan, claiming your local Google Place Page, submitting your Web site to local search directories and acquiring positive reviews from your most loyal and satisfied patients.

With the new Google search layout, practices without a Web site won't be able to tell their own story online. Instead, they'll be relying on review sites and directories, many of which have inaccurate data and potentially harmful reviews. If you have a Web site, then you've already taken the most critical step toward managing and building your online brand.

Reviews: Really?

You're a chiropractor. Do you really need to be monitoring your online reputation? Are patients really talking about you on the Web? It may be hard to believe that online reviews have evolved beyond restaurants and plumbers, but today your patients are flocking to the Internet to read and leave reviews about you, your staff and your services. Typically, people agree with popular opinion. People may not believe everything they read online, but if negative feedback accounts for a major portion of your reviews, it may be enough to dissuade potential patients from contacting your office and motivate them to contact the practice down the street instead.

Make it simple for patients to give a review with as few steps as possible, focusing on the most loyal patients who have been continuously satisfied with your services and quality of care. This may include handing patients a card as they leave your office with easy instructions about how to leave a review from your Web site. The process takes time, but a professional Internet marketing company can provide the tools you need to build your online reputation with new local search.

A comprehensive practice Web site combined with an aggressive local search campaign and strong online reputation will ultimately result in more clicks and new patients for your practice in the form of Web site traffic, phone calls, e-mails and office visits. For chiropractors, this means establishing a Web presence and optimizing your site for local search is more important than ever to reach the increasing number of potential patients who use Google every day to find local health care providers.

Source http://www.dynamicchiropractic.com/

Workshop Offered on Search Engine Optimization

Elizabeth Shelton of Write Results Marketing and Alex Seyer of Element 74 will offer a lunchtime workshop to help local businesses learn how to improve their website's position in search engine results. The workshop will be held Thursday, May 12th, at the Cape Girardeau Area Chamber of Commerce from 11:30 a.m. to 1:00 p.m.
The Search Engine Optimization (SEO) workshop will review several of the many items search engines use in ranking sites, such as key words, blogs, links and meta data, and demonstrate how anyone can make free, effective changes to their site to improve SEO.
"Nearly everyone wants their site to appear at the top of a search, but not everyone understands the complex factors search engines use to determine rank and some of the simple steps they can implement to improve it," explains Shelton, owner of Write Results Marketing.
Area businesses interested in attending the workshop can register at: http://www.element74.com/registration.as.... The cost is $25, which includes lunch; attendance is limited to the first 25 registrants. The workshop will be held at the Cape Girardeau Area Chamber of Commerce located at 1267 N. Mt. Auburn Road.
Element 74 is a website and custom software development firm located in Cape Girardeau that assists businesses and organizations with their web presence and internet technology needs. They can be reached at: www.element74.com. Write Results Marketing helps businesses grow by building relationships through targeted marketing communications strategy and tactics. Learn more at www.WriteResultsMarketing.com.
Source http://www.semissourian.com/

We Have Liftoff: No Money Down Is Back

No-money-down mortgages are being offered by the NASA Federal Credit Union. (Pictured here is the Space Shuttle Discovery in 2009.)

No-money-down mortgages are coming back, but you may have to be a rocket scientist to get one.
The NASA Federal Credit Union earlier this month launched a special promotion that allows borrowers to make no down payment for a primary home purchase of up to $650,000, or just 5% down on a loan up to $850,000.
The deal applies only in Maryland, Virginia and Washington, D.C. Borrowers can also do refinance loans up to $650,000 with just 5% down and up to $850,000 with 10% down. The credit union will offer adjustable rate loans and 15-year fixed rate loans, and it will keep those loans on its balance sheet.
The deal isn’t restricted to members of the NASA credit union, which is drawn up of NASA employees and retirees but includes other groups. Indeed, officials say the program has attracted new business.
Potential homebuyers who have gone mortgage shopping recently know that lending standards have become much tighter. The credit union’s terms are rare by today’s standards. Outside of loans backed by the Federal Housing Administration, banks generally require down payments of 20%. Some borrowers can make smaller down payments if they buy mortgage insurance, but those generally have even more stringent underwriting.
NASA credit union officials say they’re only offering no-money-down loans until a pre-determined lending volume is exhausted. The offer will be limited to “highly-qualified” borrowers, who will face tougher underwriting and greater scrutiny of home appraisals. “We are surprised that the loan quality is even higher than we expected,” says Bill White, the vice president for mortgage lending at NASA Federal.
White says the company has been analyzing the product for the last six months and that it’s well aware of the increased risk of making no-money-down loans. But he says the company believes it can offset that risk by making loans to very high credit quality borrowers.
Home prices have fared better in the Washington region than the rest of the country. White says he’s comfortable that “we’re not going to see substantial, continued decreases” in home prices. Even then, he says, the bank is more concerned about ensuring that borrowers’ “ability to carry this obligation is considerably higher than what you normally see.”
Source http://blogs.wsj.com/

Mobile home park residents challenge rent control changes

CAPITOLA -- The city has received a petition calling for the repeal of recent changes to its rent-control ordinance, and if the signatures are confirmed, the City Council will have to approve the repeal or allow Capitola voters to decide.A decade-long battle between the city and mobile home park owners over rent control seemed to reach a crescendo March 18, when the council voted to amend its ordinance, allowing for incremental rent increases and total decontrol when a current resident leaves the park. The decision was driven by a desire to reach a settlement agreement with Ron Reed, the owner of Surf and Sand Mobile Home Park, who had filed two lawsuits.But the park's residents had one last recourse, filing a petition challenging the amended ordinance. They went door-to-door gathering signatures, and five minutes before the 5 p.m. Mondaydeadline they delivered the petition to repeal the changes to the city clerk. The residents gathered 875 signatures, well over the 400 required. "There wasn't much else we could do," said Surf and Sand resident Shirley Hill, 80. "Either we get the petition signed and let the people vote on whether they want this mobile home park to stay here or not, or we file a lawsuit. We are mostly low-income people. We can't afford a lawsuit."Mayor Dennis Norton said there was "no chance" the council would repeal the changes, and if the petition is verified, the issue will be left up to Capitola's voters.doesn't have any support except for some people in the mobile home parks," Norton said. "The community doesn't support it, and if the ordinance is repealed, we would be facing millions of dollars in litigation costs again. Then we will have to start by cutting major services that affect all our residents to find the money." Councilman Sam Storey was not as quick to rule out a repeal, saying the council would have to review the issue again once the petition is verified.
Both the city clerk and city attorney will review the petition to ensure signatures were gathered appropriately. Also, the county elections department will check the signatures to make sure they come from registered Capitola voters.
Reed, like many mobile home park owners, has argued that rent control prevents him from getting a fair return on the property his family has owned for more than five decades. The changes to the ordinance were implemented to reach a settlement with Reed, whose two lawsuits challenge the city's decision to deny an application to close the park and the city's denial of an application to subdivide the mobile home park.
Capitola has spent more than $1.22 million to defend its rent-stabilization ordinance against various lawsuits, City Manager Jamie Goldstein said. About a third of the money for that defense has come from a mobile home administrative service fee paid by Capitola's mobile home park residents.
Reed was seeking $27 million in damages, a staggering figure for a city that has an operating budget of $12.3 million for 2010-2011.
The Surf and Sand residents' attorney, William Constantine, said the city is likely to win the two lawsuits based on previous court decisions, and that the cost of going to trial is not as steep as the $1 million the city projects.
The majority of Surf and Sand residents pay between $260 and $400 in monthly rent. Under the agreement, all rents would jump to at least $475 while low-income residents would be offered a minimum of a 34-year lease and rents will go up based on the consumer price index each year.
Moderate income tenants would have their rents raised to market level over an eight-year period.If a resident terminates the lease and leaves the park, rent for that space could be raised to fair market value. Because the owner could raise rents to market level once a coach is sold, residents say all equity in their homes is lost because potential buyers would balk at both a high rent and a mortgage.
"There are a lot of people's lives involved here," said Surf and Sand resident Jack Alsman. "A lot of people don't have other places to go. I'm 65 and my plan when I bought this place in 1982 was to retire here. I'd probably be forced out of here if the ordinance stands."
Source  http://www.santacruzsentinel.com/

Obama also "addicted" iPad 2

 Barack Obama which is "love" BlackBerry device, but "fever" seems iPad also has spread to the White House.

Barrack Obama is particularly popular favorite products new technologies. He was the first U.S. president declared "addicted" RIM BlackBerry device. And, before the rush of iPad tablet, the boss of the Oval Office as well buy yourself a tablet this fashion. The media have discovered a second iPad on his desk.

Recently, information about hunting and "grab" the image of Obama holding iPad tablet 2 with Leather Cover Smart steps to super helicopter Marine One.

Earlier, this black president also acknowledged the mall iPad.
2 weeks ago, U.S. President was very frustrated with outdated technology at the White House. "This place is not the world of technology, we are lagging 30 years behind the world, " Obama shared at an event in Chicago.

Don't fall in a money pit, eager home buyers

Buying a house isn’t cheap, even in today’s depressed market.The last thing any of us need is a money pit — a seemingly solid home that is riddled with unseen (and potentially expensive) problems.
To protect yourself, it is absolutely essential to have the house inspected before you buy it, no matter if the house is brand new, a century old or distressed. Although home inspections are not required by law, they are often required by banks before they will approve a mortgage.“Absolutely, you’ve got to have your home inspected, even if your lender doesn’t require it,” said Brian Sullivan, a spokesman for the U.S. Department of Housing and Urban Development. “A good home inspection will protect your investment and your bank’s.”
To find a good home inspector, ask friends for recommendations or search online. The American Society of Home Inspectors has a searchable database of certified home inspectors, available at ashi.org.
In most cases, you’ll want to contact a home inspector after you sign a contract or purchase agreement. Make sure the contract includes a home inspection clause, which makes the pending sale contingent on the inspection — and changes suggested by the inspector. Include language that allows you to walk away from the sale if the inspection identifies costly flaws that are unfixable.
Depending on the size of the house, an inspection likely will cost you $300-$500, with larger properties costing more. Although there are cheaper options available (say, a brother-in-law who works in construction) experts say a home inspection is one place it’s best not to skimp.
A thorough inspection should take three hours or more.

If an inspector tells you he or she will be done in less than an hour, that should be a red flag, said Jack McGraw of ASHI.
“If they say they can do it in 45 minutes, that should tell you,” he said. “Ask for references. It doesn’t hurt to call somebody.”If possible, avoid inspectors that have ties to the seller, or the real estate agents — anyone who stands to profit if the sale goes through.
“You need someone with an unbiased opinion on the property,” McGraw said.
You should also ask a prospective inspector for his or her license number, and a list of items he or she plans to check. At the very least, an inspector should check the roof, the foundation, the electrical system, the plumbing, heating and cooling systems and appliances. A good one will also check for signs of pests, and identify where utilities enter and exit the house.
If possible, try to attend the inspection, so you can see exactly what the inspector is referring to in the subsequent report.
“Be there because it’s your investment, after all,” Sullivan said. “Ask a ton of questions and if there’s an identifiable flaw, make sure it’s on the inspection (report). You may not be crawling into the attic with the inspector, but I’d be very engaged in the process.”
Some inspectors will take pictures as part of their examination. Make sure those are included in the report, to document identified problems.
“I do recommend pictures because pictures always say a thousand words,” McGraw said.
Have reasonable expectations. No house is completely void of problems.“A home inspector is there to educate you,” McGraw said. “You will be educated on the property you’re purchasing.”
Sellers might also consider having their homes inspected in the months before the house is put on the market. A pre-emptive inspection can help identify problems before they become an issue after the purchase agreement has been signed, saving sellers from potentially embarrassing or deal-breaking discoveries.
In most cases, you will receive your report within 24 hours of the inspection, or at least within two days.
Study it carefully.
Final tip: Go with a pro
To obtain a list of inspectors who belong to the non-profit American Society of Home Inspectors, call 800-743-2744.
Source http://www.chicagotribune.com/

The Last Place She Expected to Be

“I’m beginning to feel more and more like I’m in the wrong place,” my mother said.
As was so often the case, she was the first to note this out loud, although my brother Michael and I knew it and were alternately pretending otherwise and making random stabs at solving the problem. In consultation with an elder care lawyer, my brother tried to make sense of New York State Department of Health regulations involving assisted living, “enriched” housing and adult care homes. Which was my mother actually in? We didn’t have a clue.
And why were they prohibiting us from hiring private-duty help for her or from even providing her with a wheelchair so she could get to meals and to the bathroom without falling?
Unbeknownst to us, we had chosen for my mother an assisted living facility licensed to provide extra care in only one way: We could sign a new lease for “enriched” housing, at monthly prices ranging from $150 to $1,150 on top of her current rent. This would buy her up to 10 hours a week of personal care, although she could never receive more than four consecutive hours.
Otherwise she was on her own or one of us had to be with her. Anyone needing more attention than that was expected to move to the on-campus nursing home. That place made me shudder and eventually prompted an epiphany on elder care.
When shopping for an independent living, assisted living or continuing care retirement community, focus on the nursing home that is either affiliated with or part of the facility. If you can’t imagine your mother or father winding up there, look elsewhere. This requires that you imagine the worst-case scenario, which nobody wants to do. But only by doing that can you be sure your parent will be spared moving to a completely new setting every time her condition deteriorates.
“Aging in place” is the mantra of elder care, ideally at home or in one facility that will serve your needs forever. It rarely happens. Things change. In the trade, moves are known to cause “relocation trauma,” physically and emotionally, for the frail elderly person, already sick and scared, and for the adult children, who must orchestrate everything.
As my mother deteriorated in her assisted living facility, I got her three hours a week of personal care. It wasn’t nearly enough. Many nights she couldn’t make it to the dining room on her walker. But getting her the wheelchair she needed would put her on the fast track to the unthinkable nursing home there.
Was there a chair we could borrow on difficult days, I asked? The facility had two, I was told. One had to be kept in the office for emergencies, and the other could be borrowed by signing up for it during regular business hours, a day in advance. So I would have to know by 5 p.m. Tuesday, say, that my mother was going to need the chair to get to dinner on Wednesday. Or maybe Wednesday’s dizzy spell counted as an emergency? But no. The emergency chair had to stay in its place. It all had a “Catch-22” quality.
I didn’t sign up for more hours of help because I was worried about money. The idea of going broke haunted me. At night, when I couldn’t sleep, I calculated when she would run out of money, then calculated when my brother and I would run out of money if we had to pay all the bills.
Consumed by worry, I felt work was the one safe place — but only so long as I wasn’t at my desk, where the phone rang incessantly. My sturdy, independent mother was now in perpetual meltdown. She was petrified, losing control of everything all at once, humiliated, enraged. The mood swings from sweet-and-grateful mom to it’s-all-your-fault mom destabilized me as nothing ever had before. I had reached a point of desperation. I needed help.
I had no right to expect someone to fix in short order a situation that had been deteriorating for months. But one day, in a conference room at a geriatric care management agency, that is essentially what I asked. At the table were one of the owners and a social work supervisor. I told them our story, of choosing an assisted living facility that could neither fill my mother’s needs nor let me hire someone to fill them. I told them I was coming unglued.
The two professionals agreed that the most important task was to find an appropriate facility. First, however, they’d broker a deal for her to get the help she needed in her current situation: they’d instruct her assisted living facility that safety laws, and my mother’s changed status, required 24-hour care and a wheelchair until we could find a suitable new home. Michael and I would go look at a highly regarded nursing home and an assisted living facility that accepted residents with live-in aides and wheelchairs.
They explained the pros and cons, financial and otherwise, of a nursing home versus an assisted living apartment with 24/7 help. They seemed to be leaning toward a nursing home because there, should my mother run out of money, as she likely would, her care would be paid for by Medicaid. In an assisted living facility, someone who can’t pay her own way must leave.
Things moved quickly now, but without that heady, anything-is-possible rush I remembered from the weeks surrounding my mother’s return to New York from Florida. Nine months had chastened all three of us.
I wouldn’t say we were smarter, only that we knew how much we didn’t know. Also, we were well on the way to changing our definition of success. My mother was never again going to have the life she had in Florida. She was never again going to be self-sufficient, independent of her children’s interference, and we were never again, until her death, going to be free of the responsibility for her well-being. Three people who were family more in name than in fact, not estranged but certainly distant from each other’s day-to-day lives, were now working in harness, our goal a safe harbor in which my mother might live out her dwindling days.
Michael and I went to see the Hebrew Home for the Aged, on the banks of the Hudson River in Riverdale, N.Y. We intended to look at a small assisted living building on the main campus, even now clinging to the reluctance of adult children to “put away” their parents. But it was already inadequate to her needs.
Instead we toured the skilled nursing floors, each with 48 residents, two R.N.’s and six certified nurse aides. The admissions director, unbidden, said the ratio of aides to residents was “never enough.” Her honesty was appealing.
Our next stop was another assisted living facility, also in Riverdale, run by a corporate up-and-comer in the field. This was one of their newer properties, less than half full. A pushy sales person offered a discount on a one-bedroom apartment, with room for a live-in aide, $3,295 a month, rather than the list price of $3,650. Warning bells went off. The speil continued, but we weren’t listening.
Our minds were made up. Hebrew Home it would be. This was the most important decision we had made so far, and my brother and I found ourselves utterly in harmony, led to it as we were by my mother’s clear head. Rather than balk at our clumsy efforts to be good children, she had given us permission to do the unthinkable. She would go to a nursing home after all.
Source http://newoldage.blogs.nytimes.com/

Make Money From The Stock Market With These 7 Free How To Videos.

Online PR News – 30-April-2011 –OnlingTradingCash.com announces the release of 7 free videos that assist investors with making money from the stock market.

(Celina, TX - April 29, 2011) - OnlineTradingCash.com has released 7 free videos for investors that want to learn how to make money from the stock market and cash in no matter if the market is Bullish or Bear. "Stock and options trading are a great vehicle to make a full time income from home if you know what you are doing", comments Mike Meares, owner of OnlineTradingCash.com.

"That is why my company put together 7 outstanding videos that walk through how many home grown investors are making money from the stock market." These videos are offered from his site located at http://www.onlinetradingcash.com.

Mike went on to say, "there are many people that want to learn how to use the Stock Market as a vehicle to make a monthly income, but they are nervous because of all of the so-called risks. Building a trading business and managing by the numbers helps reduce these risks greatly and can provide a simple method to making money monthly and even daily."

As a matter of fact, one of the videos covers the four risk that one needs to be concerned with and how to avoid them. Each video provides insider information that provides insight money making stock and option trading strategies for the non-professional.

Making Money From The Stock Market Videos That Are Included For Free.

- Stock Trading as a Business.
- Profitable Positions.
- What is the Goal of the Stock Option Trading Business?
- The 4 Risks of this Business and How To Avoid Them.
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- How to Make a Guarantee Profit By Locking in Profits.
- Market are in Turmoil and How To Profit From It.

All of these stock market and option trading videos are delivered online on high speed servers. The quality is outstanding and the information is enlightening. Visit http://www.onlinetradingcash.com to get instant access to these videos.

Source http://www.onlineprnews.com/

D.R. Horton profit rises on tax benefit

NEW YORK (Reuters) - D.R. Horton Inc (DHI.N) reported higher-than-expected margins on Friday as the economies of scale associated with being the biggest U.S. homebuilder helped to offset weak home-buying demand.Horton's gross margins of 16.2 percent are helping it make money despite stiff price competition from cut-rate foreclosures and short sales that are depressing housing prices as the downturn nears its fifth anniversary.Margins were down from last year's 18 percent, but still higher than most analysts expected.
Horton, which has operations in 26 states, reported earnings of $27.8 million, or 9 cents per share, for the second quarter ended March 31, up from $11.4 million, or 4 cents per share, a year earlier.
Wall Street analysts had expected a loss of 5 cents per share, according to Thomson Reuters I/B/E/S.
The profit included a tax benefit of $59.2 million because of a favorable ruling from the Internal Revenue Service that allows them to stop paying a certain reserve, spokeswoman Jessica Hansen said.
Without one-time items like the tax ruling, the company would have reported earnings in-line with Wall Street's expectations, wrote Wells Fargo analyst Adam Rudiger.Second-quarter revenue fell 18 percent to $733 million, and orders declined by 23 percent to 4,943 homes. In 2005, a peak year for homebuilding, the company sold more than 21,000 homes in the Southwest alone.
Orders are a leading indicator for builders, which do not recognize revenue until they close on a home.
LONG SLOG, EASIER COMPS
U.S. single-family home prices fell for the eighth straight month in February, according to the S&P/Case-Shiller composite index, which showed a year-over-year decline of 3.3 percent for 20 cities.
Horton says the road to recovery will be a long and tough slog.
"The homebuilding industry over the next two to three years will be very similar to what it has been for this year, with the potential for slight improvements but not significant improvements," said Chief Executive Officer Don Tomnitz on a conference call with analysts.
Investors give Horton's management a premium for being more realistic and accurate in its assessment of the duration and severity of the downturn, said FBN Securities analyst Joel Locker.
The company's business model focuses on lower-end homes for first-time homebuyers, which means it benefited more than many of its peers from the federal home buyer tax credits that expired a year ago.
As a result, Horton faced difficult comparisons that will ease in the second half of the year. In its second quarter last year, orders rose 55 percent.
The easing of those comparisons in the second half of the year sets the company up for an improved perception of its prospects that should translate to gains in share price, said ITG analyst Demir Gjokaj.
"This is going to be the last quarter for Horton for truly bad trends" in revenue and order declines, he said. "From now on, it'll be slow growth."
Shares of Horton were up 2.9 percent at $12.45 during morning trading on the New York Stock Exchange.
Source http://www.reuters.com/

CEMPER.COM Launches the Link Research Tool "Competitive Landscape Analyzer", a Tool that Analyses the Link Profile of the Top Competitors at a Glance

Not spending too much time in SEO, but still improving the rankings of your website, is a huge challenge.

The search engine marketing agency CEMPER.COM, the leader of developing “easy-to-use” SEO analysis tools, has overcome this challenge with the “Competitive Landscape Analyzer”.
This software, which is part of the Link Research Tools, sets new standards of efficiency and analyzes your website and its link profile in comparison to the best-placed competitors for a particular keyword only in a few clicks.
Christoph C. Cemper, the managing director of CEMPER.COM explains the competitive advantage: "You only need to enter a keyword and the domains; as a result the tool evaluates what the competition has been up to and how you can push your own site ahead. This tool is a SEO-analysis-robot, which answers questions in only a few minutes that used to take us hours or even days. "
The “Competitive Landscape Analyzer” evaluates the strength of the backlinks profile among other parameters such as the Majestic's AC Rank, SEOmoz Page Authority and SEOmoz Domain Authority. To identify the differences from the competition, the tool analyzes if the ratio of follow / nofollow links and brand / money links of your own branch is in the normal range.
Christoph C. Cemper describes the professional capabilities of the Link Research Tools as follows: "After a powerful Google update like the Panda / Farmer Update it is possible to discover with the help of the tool, how the SEO cards were reshuffled”.
Company profile
CEMPER.COM is an internet service agency specialized in link building and search engine optimization. The agency offers services such as link building strategies, creation of high quality content and SEO tools, developed for search engines such as Google and Yahoo. The company was founded in 2003 and serves over 400 international customers primarily in the U.S., Britain, Germany and Australia and does link building in English, German, Spanish and French language.
Source http://www.prweb.com/

Lawyer Web Design: Keep Clients on Your Law Firm Website, Speed it Up!

(Law Firm Website Design News) — Nothing is more aggravating to consumers than watching the hourglass on their computer screen turnover time after time, without the website loading or giving you any hint that the site is ready for viewing. Lawyer marketing companies often miss one of the most important elements when building and creating law firm websites: Speed.

Our society has a “we need it now” mentality, and that doesn’t exclude law firm websites. The faster a website loads and is ready to view, the better.
Some people chalk up slow loading law firm websites to be the result of bad Internet or mobile connections or just perceived slowness, but the problem could really be poor attorney website architecture and construction.
Attorneys and law firms pour lots of money into their law firm websites and Internet marketing campaigns, they should rightfully get what they pay for. Many lawyer marketing agencies build high production value law firm websites, but don’t have the right technology or bandwidth to host such extravagant web pages.
Speed is the number one “must have” in your lawyer website. Not only will high-speed connectivity give potential clients who are visiting your lawyer website instant gratification, it will help in the fight against lawyer shopping as well. If a potential client clicks on your page, and it takes forever to load or see any content on your attorney website, chances are they will close the browser window and move on to the next lawyer website. Your slow law firm website could actually cost you cases and clients, instead of bringing them in.
Just because your law firm paid thousands of dollars to a lawyer web designer or attorney marketing agency, doesn’t mean you will receive a top-quality lawyer website with all the bells and whistles without any programming errors. These programming errors within your website can create problems with search engine indexing, as well as causing your site to load slowly.
If you feel like your lawyer website is bogging down, and it’s not because of a poor Internet connection, attorneys can visit the W3C Validator (http://validator.w3.org/), which scans your webpage for any programming errors and then alerts you to the errors present within your website. This will help you eliminate the possible causes behind your slow website, and tell you whether or not you have a bug-free lawyer website.
CEPAC lawyer marketing builds lawyer websites that eliminate slow loading without W3C programming errors. CEPAC-powered lawyer websites are WC3 compliant and SEO friendly, giving your law firm website the fastest possible website that can be found on Google, Bing and Yahoo.
Working with a team like CEPAC lawyer marketing, that is cognizant of the user experience and expert in search engine optimization and marketing for law firms will ensure that your firm has the best possible chance to grow your business now and into the future.
For more information on W3C compliant law firm website designs for lawyers or SEO contact Rene Perras or visit Cepac.com.
Media Information: 
Address:
Phone: 720-ONE-RENE
Url: Lawyer marketing - Rene Perras
Source  http://www.caymanmama.com/

Quality SEO Content Writing Services

The role that content plays is so huge that neglecting it would be the dead end for every online business. Expand your business with great content written by qualified content writers.
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Source http://www.indiacompanynews.com/

Slate Editor Rips SEO Baiting, Then Discusses Slate's Impressive Increase In Google Search Traffic

 David Plotz is not a fan of SEO baiting.

 And understandably so.

Slate's editor-in-chief -- who recently gave a lecture titled "Celeb Baby Bump: Pregnant Oscar Winner Natalie Portman (PHOTOS) - How to Make Great Web Journalism in an Age of Content Farms, Search Engine Optimization, and Idiotic Celebrity Slideshows" -- runs a site that has been producing quality content for 15 years, well before Google changed the game.
In a chat with Advertising Age's Simon Dumenco, he worried about the current state of journalism jobs.
"[The industry] is heavily dominated by new jobs that require a lot of speed and a lot of quasi-journalistic skills that are high-adrenaline, and they can be really fun jobs, but they're missing certain things," he said. "What Slate is trying to do is recognize that our greatest success, and the way that we differentiate ourselves, is by producing more durable kinds of journalism -- journalism that is entrepreneurial and ambitious and has a distinct voice and isn't a recapitulation of everything else that's out there."
That is a fair assessment. Plenty of newer publications use SEO tricks to boost traffic. (We should know; we are one of them.) It is standard practice in these times.
But Slate, with its award-winning Slate Labs and other enterprise initiatives, is vocal in its avoidance of such tactics.
So it surprised us when Poltz talked about one of the reasons for the improved traffic to his publication's site.
Last year, Slate hired a new head of technology named Dan Check. How has the former employee of Catalist, a political-data-mining operation, altered Slate's approach?
"He's completely changed how we're seen by Google, so our search traffic has gone up," Plotz said.

Source http://www.businessinsider.com/