Our society has a “we need it now” mentality, and that doesn’t exclude law firm websites. The faster a website loads and is ready to view, the better.
Some people chalk up slow loading law firm websites to be the result of bad Internet or mobile connections or just perceived slowness, but the problem could really be poor attorney website architecture and construction.
Attorneys and law firms pour lots of money into their law firm websites and Internet marketing campaigns, they should rightfully get what they pay for. Many lawyer marketing agencies build high production value law firm websites, but don’t have the right technology or bandwidth to host such extravagant web pages.
Speed is the number one “must have” in your lawyer website. Not only will high-speed connectivity give potential clients who are visiting your lawyer website instant gratification, it will help in the fight against lawyer shopping as well. If a potential client clicks on your page, and it takes forever to load or see any content on your attorney website, chances are they will close the browser window and move on to the next lawyer website. Your slow law firm website could actually cost you cases and clients, instead of bringing them in.
Just because your law firm paid thousands of dollars to a lawyer web designer or attorney marketing agency, doesn’t mean you will receive a top-quality lawyer website with all the bells and whistles without any programming errors. These programming errors within your website can create problems with search engine indexing, as well as causing your site to load slowly.
If you feel like your lawyer website is bogging down, and it’s not because of a poor Internet connection, attorneys can visit the W3C Validator (http://validator.w3.org/), which scans your webpage for any programming errors and then alerts you to the errors present within your website. This will help you eliminate the possible causes behind your slow website, and tell you whether or not you have a bug-free lawyer website.
CEPAC lawyer marketing builds lawyer websites that eliminate slow loading without W3C programming errors. CEPAC-powered lawyer websites are WC3 compliant and SEO friendly, giving your law firm website the fastest possible website that can be found on Google, Bing and Yahoo.
Working with a team like CEPAC lawyer marketing, that is cognizant of the user experience and expert in search engine optimization and marketing for law firms will ensure that your firm has the best possible chance to grow your business now and into the future.
For more information on W3C compliant law firm website designs for lawyers or SEO contact Rene Perras or visit Cepac.com.
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