Appliance Repair Pro in Louisville, KY, Partners with SEO Firm to Aid Local Homeowners

openPR) - Broughton Appliance Repair, an appliance expert in Louisville, KY, has partnered with Prospect Genius, a leading local online advertising firm, in order to reach more local customers on the Internet. In the new age of technology, Internet visibility is vital to the success of a small business. Therefore, by partnering with a company that specializes in search engine optimization like Prospect Genius, Broughton Appliance Repair has made it easier for prospective customers to find their service company when looking for a local appliance repair professional online.

SEO can be extremely important for a small business like Broughton Appliance Repair because it helps increase their visibility online. Accessibility for customers can be key in helping a local appliance repair company connect with area residents who need their services. As Broughton Appliance Repair Owner Richard Broughton states, "We needed to increase our online presence to attract more customers. The Prospect Genius program helps us do that effectively."

In today's increasingly technological society, homeowners frequently turn to online resources for help finding a local appliance repair service. Search engines are one of the first places many people go when looking for an appliance specialist, so if a small appliance repair company isn't showing up on search engine results pages, they can be losing out on business.

Matt Gallo, a Web marketing specialist at Prospect Genius, says, "At Prospect Genius, our SEO team uses the latest online marketing strategies to make certain Broughton Appliance Repair is achieving the best possible search engine results rankings. We're excited to be working with this local, family-owned business to help ensure they get the maximum Internet exposure they need to compete with national chains in their community."

Prospect Genius is a Web-based company that uses SEO to increase the Internet visibility of businesses like Broughton Appliance Repair. Research has proven that the higher a company is on a search engine results page, the more traffic it gets. This means that it is quite important for small businesses like Broughton Appliance Repair to improve their search results in order to attract more customers. SEO works within search engine guidelines to move local businesses to a higher ranking on sites like Google and Bing. This makes it easier for area customers to find local businesses when searching for major appliance repair companies in Louisville instead of being exposed only to large chains.

Combining an in-depth knowledge of how search engines work with a dedication to helping local businesses, Prospect Genius is the ideal partner for Broughton Appliance Repair's online advertising campaign. As Gallo comments, "PG is a small business, too, and we're committed to helping local service providers harness the power of affordable Web advertising to help them expand their customer base."

Broughton Appliance Repair is an appliance repair professional specializing in commercial and major appliance repair services in and around Louisville, KY.

Broughton Appliance Repair
Phone: (502) 233-2267
Address: 126 Woodlawn Ave, La Grange, KY 40031
Web site: appliance-repair.louisville-biz.com/

 Source http://www.openpr.com/

Usability & Internet Search Marketing: A More Unified Approach

For years there were two camps – website usability and search engine optimization. Rarely did they acknowledge each other, let alone work as a team. Each side argued they knew best how to make web pages findable in search engines.

 

They’re both right.

The website usability house is focused on human behavior. They follow along as people, or “users” as they’re referred to, use websites. User experience and user interface design offers challenges because our needs constantly change as we adapt to living and using the Internet to get information.

Search engines want user interaction information and data so they can continue to deliver what people want and how they want it presented.

Search engine optimization, on the other hand, is less focused on what users want and more on influencing user decisions. The early attempts were gentle nudges with source code that spoke to search engines quietly in the background, describing the topic of a site and directing bots to specific pages.

As search engine technology advanced and grew more complicated, so did SEO skills. It’s better known today as Search Engine Marketing. The goal is to direct users to specific websites, via advertisements, sponsored links, PPC ads to specific landing pages, optimized content and even choices of images and video.

Both camps are deeply involved in the art of people finding something via the Internet. Both are fascinated by you.

Search & Intent

Search engine marketers and usability engineers want to understand why we go to websites and what we do after we arrive at a search results page. They ask questions like:

• Are we satisfied with where we landed?
• Did the engine provide accurate results listings?
• Was our click choice a positive one?
• Did we stay on the site or leave?
• If we left, what search result better matched what we wanted to find?
• Was it the search results or did we have a bad experience with the web page we landed on?

Both search engines and human factors related fields study our intent.
Author Matt Bailey points to the depth of the importance of intent in his new book, Internet Marketing: An Hour a Day.

“Search engines are integrating more multimedia and allowing deeper access to documents and media earlier in the search process. They are attempting to determine the intent of the searcher and deliver results accordingly.”

What is our intent? Why do we visit the Internet? Why do we use search sites such as Google and Youtube?
In a 2009 ComScore study (comScore, 2009), they found that “Nearly one out of every ten minutes a person spends online around the world is spent on a Google site.” This includes the search engine itself, Youtube, which they own, Google books, email, Google reader and more.
Clearly, marketers want to be sure their clients’ websites perform well in Google’s web properties. Not doing so can wreck the success of a business.

Search Behavior = People Who Search

Shortly after search engines and information sites appeared on the Internet, case studies zeroed in to understand why, who, where, when, where and how humans use them. Hot on the trail, too, were analysts interested in learning about site traffic, popularity, rank and how to make money from it.
Many of you were guinea pigs during the 1990’s when web page backgrounds were gray with black text, and animation, 3D images, scrolling text boxes, rotating banners and blinking images were all part of a typical user interface.
As fun as all those things were to create (I loved animating images), web designers had to buckle to user preferences.
Search engines learned what we really come to the Internet for. Perhaps search engine sites are not suitable for certain subject types when it comes to information searches. In order to improve search engine design and SEO marketing efforts, we try to understand user intent and goals for searching.
It’s been well established at this point that search engines are used by us to find information. What kinds of information are most popular?
A recent study from Australia on who uses search engines found that half of search engine queries were looking for a particular website, while the other 50% were split between ecommerce and popular culture searches.
The study also pointed to what is referred to as “leisure searches”. The findings present the idea of search sites not only for information gathering or shortcuts to web sites, but they’re also sources for leisure, with one in six of all searches estimated as being leisure searches.
The Australian study offered some surprising details for anyone wondering what we’re searching for, by subject. Adult site searches fell into the middle, with ecommerce being second, edged under a tad by popular culture topics. Health, weather, contemporary affairs and government are the least popular searches.
The study stood out from others because it included and factored in the lifestyle of their participants. This is different than user testing labs or Eye tracking tests. To their surprise, lifestyle choices had no measurable impact on the type of search queries. In fact, new questions were raised on user –searcher behavior.
For example, do Internet users tend to go to particular trusted web sites for information on healthcare, computing and contemporary affairs, rather than use search engines? Does the distribution of the most ranked subjects searched for represent user interests or the suitability of search engines for looking up certain types of topics?
Another study (Broder, 2002) narrows search engine user behavior as informational, navigational, transactional and leisure. Half the searches in the study were navigational and one-third, transactional. Half of all searchers know where they want to go.

What Does This Mean To Search Marketers?

The most obvious is that it’s time to accept usability studies into marketing strategy. And, user experience professionals can no longer devalue the role of search marketers. Both camps provide essential skills and expertise needed for web site projects.
A lot of what’s happening on the Internet is relationship building. The global community wants this so badly they invented social networking sites and social marketing to drive interest and generate revenue from these new site sources.
Emotional web design is no accident. We’re emotional beings. Empathy makes us connect with others.

“In life and business, focus on creating win-win situations. Look beyond the immediate sale in order to connect with customers as people.” – Steve Harper, The Ripple Effect.

Despite our developing mental models and creating user personas, we remain on the edge of understanding who uses our stuff. Wouldn’t it be grand if stakeholders got out of their offices and actually interacted with the people who use their websites?
I’ve often wished I could video people who multi-task at home, with one hand on a laundry basket, an ear to the cell phone and a hand reaching for the laptop nearby. What does that busy person search for and how? Can we make their experience less stressful?
Division between marketing and user experience will dissolve as both approaches discover they need each others’ data to do a better job for their clients.
There’s no question that a passion for usability and search engine marketing leads to their fascinating cousins, like information architecture, findability, captology, analytics and neurology. There’s also no question that money can be made by optimizing for and advertising in search engines.
Studying user behavior is a win-win for search engine technology, search marketing and website usability and human factors.
Source http://searchengineland.com/

View "boss WikiLeaks" performers dancing skills

Despite the legal problems faced recently, Julian Assange, owner of WikiLeaks has led the technology ... to be admired because of his dancing.

Recently, Julian Assange joined some friends at a nightclub appearance at the Web site WikiLeaks Iceland.Ong owners have drawn attention to those around them, not only because of his fame, but also because ... dance skills.

Assange demonstrated dance moves are not inferior to professional artists.

Back to clips of performances immediately Assange attention on YouTube, and many people had to admire the art Assange.

Invite you to read together watching "demonstration" of Assange, the background music for the song "Blessed":

SEO: a due diligence must?

When investing in or buying a company, taking a peek under the hood is all but required. Anything else, of course, is sort of like going to Vegas and betting a huge chunk of your retirement on black.
 
Generally, due diligence includes looking at a company's financials. From the top line to the bottom line, prospective investors and acquirers need to know how healthy a company is and where it appears to be headed. But when investing in or acquiring an online business, should investors and acquirers be paying more attention to the SEO profiles of the properties they're considering?

The answer would appear to be a resounding 'yes!' Google's recent crackdown on companies employing paid links and content farms has left little doubt: a traffic-denting penalty can be handed out to just about anybody.
 
That can be bad news for investors and acquirers. One of the companies that appeared to be hit hard by Google's Farmer update, Business.com, had just been acquired a few weeks prior. While it's unclear whether or not Business.com's long-term prospects were harmed, one has to imagine that the acquirer wasn't happy with the timing. Another company, Mahalo, was forced to lay off staff after the Farmer update. Mahalo, of course, is a venture-backed company and its ability to survive going forward would appear to be questionable.

With Business.com and Mahalo in mind, it appears obvious that investors and acquirers should paying close attention to the SEO profiles of online businesses that rely heavily on traffic from organic search. But an even more compelling example comes from a recent acquisition.
 
More recently, Google acquired BeatThatQuote.com for £37.7m. As SEOBook.com's Aaron Wall revealed, however, in an ironic twist, BeatThatQuote.com had been employing some shady SEO tactics to boost its rankings, including doorway pages, paid links and spam. In other words, Google basically acquired a company using some of the black hat and gray hat techniques that it frowns upon most.
 
Faced with that fact, Google booted BeatThatQuote.com from its index, temporarily of course. As Wall noted at the time, "From a competition & market regulation perspective that was a smart move for Google. They couldn't leave it in the search results while justifying handing out penalties to any of its competitors." He goes on to amusingly observe "The message Google sends to the market with this purchase is that you should push to get the attention of Google's hungry biz dev folks before you get scrutiny from their search quality team."

The interesting thing about BeatThatQuote.com is that, much like the J.C. Penney and Overstock penalties before it, checking a company's SEO profile isn't very hard to do. Free and low-cost tools like Open Site Explorer make it relatively easy to discover paid links and other SEO risks. The question then, is why are investors and acquirers -- including Google no less -- apparently not using these to ensure that their prospective investments aren't begging for a massive Google penalty? The answer: those that are smart probably will be soon enough.
 Source  http://econsultancy.com/

SEO pays dividends

It’s amazing how many websites we see where no attention has been paid to search engine optimization – SEO. Yet it’s one of the most important aspects of attracting business through your website.
We’ve written about various aspects of SEO in the past, including keyword research, but it’s a constantly evolving practice. Let’s take a fresh look at where on a web page you have the opportunity to provide words that tell search engines what that page is about.

If you know where they look and what they look for, along with a few rules of the road, you’ll be closer to page-one search results and more web-generated business.
Here’s how a hypothetical leather furniture retailer “Hides and Seats” might optimize.
Domain name: If at all possible, try to get a domain name with at least one of your keywords in it. Leatherfurniture.com belongs to an e-commerce site. Our retailer was able to get hidesandseats.com. Cute. But it doesn’t help much in SEO.
Meta data: This is search information that goes into the source code of your pages – not directly visible to visitors. On any web page click on the view menu and click “source” to see the code.
Title tag: This is prime SEO real estate. It’s the information that shows across the very top of a web page and as the first clickable link in a search result. Our SEO guru Dave Lostracco says that only the first 69 characters of the title tag show in Google results. Put the most relevant search words first, geography and company name last, i.e.: Leather sofas, chairs, ottomans, Fairfield County, Hides and Seats (66).
Meta description: These are the words that come up in search results under the title tag link. Google no longer pays much attention to it. It’s more to influence searchers to click on your link. Here you have 156 characters to work with, says Lostracco. Leather sofas, chairs, ottomans, love seats, recliners, fine designer imported leather furniture, low price guarantee, Fairfield County, Hides and Seats (152).
Keywords: Google doesn’t look at these anymore but other search engines do. Limit them to 10 or so or you may get demoted by Google for “keyword stuffing.”
Alt text: These are the words that explain images to search engines since they only “see” text.
Urls: Except for your home page you can optimize urls on your site. For example, instead of squandering SEO turf on www.hidesandseats.com/products try www.hidesandseats.com/imported-leather-furniture. If you optimize an existing url have your web designer do a 301 redirect to point the new name to the original page.
General content: Create a page headline that includes at least one keyword. Repeat the keyword several times in the copy that follows.
Parting tips: Optimize each page for no more than one or two keywords that are specific to the copy on that page. SEO is a continuous part of online marketing. Check your progress in search rankings, tweak accordingly and enjoy the extra traffic and business you’ll surely achieve.
Ellie Becker is president of E.R. Becker Company Inc. in Norwalk, a public relations and inbound marketing consultancy. She is an inbound marketing certified professional. Reach her at ellie@erbeckercompany.com or read her blog at www.erbeckercompany.com.
Bernadette Nelson is principal of Studio B/Visual Communication in Norwalk. She has more than 20 years of experience in graphic and web design. Reach her at b@studiob-ct.com or www.studiob-ct.com.
Source  http://westfaironline.com/

Back Tax Relief Specialists in Virginia Beach Team Up with SEO Pro to Help Local Taxpayers

Internal Tax Resolution of Virginia Beach recently signed up with a local Internet marketing team, Prospect Genius, as part of a new campaign to become more accessible to local businesses and taxpayers online.

Virginia Beach, VA, April 02, 2011 --(PR.com)-- Internal Tax Resolution of Virginia Beach announces their new partnership with Prospect Genius, a search engine optimization company that connects local businesses with area customers. Internal Tax Resolution will use this new partnership to leverage their online presence on behalf of local taxpayers. Making it easier than ever for potential customers to find their back tax relief professionals on the Web, Internal Tax Resolution offers more local residents the opportunity to resolve their back taxes.

These tax attorneys are committed to helping local taxpayers eliminate their back taxes problems, but if these prospective customers can’t find Internal Tax Resolution, their back tax relief specialists won’t be able to provide assistance. As Founder Jerry Becker states, “We joined up with Prospect Genius to be able to help people in Virginia Beach put an end to their state and IRS back taxes.”

Prompt solutions for back taxes can limit interest and help keep penalties and fines under control, so businesses and individuals looking for tax resolution assistance don’t have a moment to spare. With Prospect Genius’s search engine optimization strategies in place, Internal Tax Resolution of Virginia Beach can maximize their placement in the search engine results pages and make it fast and simple for local residents to connect with their qualified CPAs and tax lawyers.

As Matt Gallo, an SEO professional for Prospect Genius, comments, “Back taxes help is one of those things that just can’t wait. With all of the stress that these individuals are under, helping them find a tax attorney in Virginia Beach just a little bit faster is the least we can do. By collaborating with Internal Tax Resolution, we help them reach more customers and we help local residents get the professional tax resolution help they need.”

Internal Tax Resolution is a team of CPAs and tax attorneys in Virginia Beach. They specialize in IRS back taxes solutions for businesses and individuals.

###

 

Contact Information

Internal Tax Resolution of Virginia Beach
Jerry Becker
(757) 695-4229
internaltaxres.546@virginia-biz.com
http://tax-attorney-virginia-beach.virginia-biz.com/

Source http://www.pr.com/

SEO Company Announces Launch of New Search Engine Optimization Packages

SubmitCube today launched its range of search engine optimization packages guaranteed to secure your website a high ranking on search engines.

Online PR News – 01-April-2011 –SubmitCube today launched its range of search engine optimization packages guaranteed to secure your website a high ranking on search engines. The packages are designed so that there is one for every business, depending on the size of the enterprise and the kind of business it is already generating.

 

For businesses that choose to utilize the power of the Internet for their own benefit, search engine optimization is a service that is quite indispensable. The ultimate achievement for every website is undoubtedly a first page ranking on Google, something that is not easily obtained without an SEO service. High ranking SEO companies usually offer search engine optimization packages to suit every need and every budget. Well-designed packages attend to every need of the customer and deliver services promised, increasing traffic to the website and ultimately notching up sales.

The search engine optimization package at SubmitCube varies from the SEO Starter Pack, which is the most basic of all the packs to the high end SEO Platinum Pack. This SEO Starter Pack offers a 6-8 month service pack, with a keyword research of up to five keywords and up to five pages of optimization of title, description, keyword, and image alt meta tags. It also provides content optimization implementation of H1/H2 and bold tags to content.

The SEO Silver, SEO Gold, and SEO Platinum packages offer the same estimated duration, but a greater number of keyword research and page optimization. Some other services may also vary, depending on the kind of search engine optimization package you pick. For example, while the SEO Starter Plan offers 100 manual directory submissions, the SEO Silver goes up to 200, the SEO Gold up to 300 and the SEO Platinum up to 500.

All of the SEO packages offer free XML sitemap creation, submission and authentication on Google, Yahoo, and MSN. They also offer Robot.txt optimization, article writing and submission, press release writing and submission, social bookmarking, blog creation and updation, link building services, meta tags optimization and spelling and grammar check. The packages come complete with W3C validation, custom 404 error pages, Google analytics installation, image and hyperlink optimization, Google sitemap creation, Yahoo sitemap submission and monthly ranking and reports.

SubmitCube offers advice to start-ups as well, suggesting that they implement SEO best services at the time the website is launched. If this is done in the initial stage, the website can avoid the later date SEO optimization that most websites have to take recourse to.

The SEO packages presented by SubmitCube are designed in a way that there is at least one suitable package for every kind of business. Additionally, SubmitCube offers money back guarantee, and telephone and email support. To make the packages even more attractive for the customer, SubmitCube is offering 25% to 50% discounts on its popular search engine optimization packages, an offer that no website seeking to expand its business can perhaps pass up.

Source  http://www.onlineprnews.com/

Handling Baidu Search Engine Optimization Correctly

When you invest your money into Baidu search engine optimization there are Rosetta Stone English American
returns that you expect. It is only possible if you handle the campaign correctly or have a professional and reliable provider doing it for you. As opposed to a search engine like Google, Baidu does not have an English interface, all content is in Chinese and therefore it becomes all the more crucial for you to pay attention to the details and handle things carefully.Before doing anything else you have to concentrate on the website translation. Baidu is a Chinese search engine hence it ranks sites based on Chinese keywords. For this very reason you need to have SEO content written for your website. If you have an existing website in English you can ask a professional company to translate it for you. At the same time you have to be sure that the company is able to deliver content that is not only good to read but also attracts the search engines. There Rosetta Stone Language
are Chinese keywords that have to be identified and included in the right amount density.Now, in order to identify the keywords, some research is essential. You cannot afford blind translation and consider that if the English keyword works well its Chinese variant will give the same result. There are certain norms or terms in the Chinese language that you have to understand and take notice of. With the selection done in the right way, youll be sure that your efforts in optimizing the site will not be wasted. You surely do not want to spend your efforts on keywords that might not get traffic to your site. Even if you are on the top page for a keyword that is not being searched, it is of no use.Another factor about Baidu search engine optimization that you have to understand is the basis of ranking the sites on this search engine. While you might try to get a few quality links from relevant sites, it might not be the best idea for Baidu SEO. You need to take into account that in order to get your site higher on Baidu you need to increase the quantity of links. The higher the number of incoming links to your site, the better it is.As mentioned above, there are quite a good number of factors that you have to consider while opting for Rosetta Stone American English
Baidu search engine optimization. If you can get a good Baidu SEO provider you can be sure that your job will be easy.Article Source: articlesnatchAbout the Author:Nanjing Marketing Group is your one stop solution for Chinese Website Translation as well as Baidu Search Engine Optimization needs.
Source http://rosettastone020.livejournal.com/

Increase Your Search Engine Rankings - Off-Page SEO

Value of Search Engine Optimization (SEO) is exponentially growing every day. Lack of knowledge in that area can cause severe damage to your earnings and to your profit as well. Educating yourself about off-page SEO is highly advised.

Basically, off-page SEO is everything that affects your website, but isn't on your website. Off-page search engine optimization is based on backlinks. Backlinks are links on some website that are pointing back to your website.

You should try to get as many quality backlinks as possible and that is called - link building.

So what gives your link quality? That is good question.

First of all, I'd say anchor text is one of the most important things. Anchor text clickable text in your hyperlink. Anchor text is giving search engines good idea about content of your website. The most common mistake is that people don't take advantage of this so their anchor text is

usually "click here" or something like that.

That is just plain wrong.

Another important thing for backlinks is page rank of website they are on. The higher page rank, the more link juice is being passed on to your website. High page rank are quite rare and hard to get too.

Of course, that's all true if we assume that we are talking about do-follow backlinks. Do-follow backlinks pass a little bit of page rank to website they are pointing to. Opposite to that, no-follow links do not pass link juice.
Basically, from visitor's standpoint, there is no difference between do-follow and no-follow links. Only search engines can see the difference. In my opinion, you should build both do and no follow links whenever you can. Of course, do-follow links are in every case preferred.

One big myth is that you should do link building only on website relevant to your website. That's false. Try to get backlink from wherever you can. But in case you think some website looks suspicious or looks like link farm, move on. Skip it and look for another one!

Article Source: http://business.ezinemark.com/increase-your-search-engine-rankings-off-page-seo-7d2de683d2e0.html

Appliance Pros in Alvin, TX, Hire Web Marketing Company to Serve Clients' Appliance Repair Needs

Extreme Appliance Repair of Houston announce their partnership with Prospect Genius, a leader in SEO and online advertising. This move will help them directly connect with more local, online customers in need of appliance repair and installation services.

Houston, TX, April 01, 2011 --(PR.com)-- Extreme Appliance Repair, a major appliance repair company serving clients in Alvin, Texas, and throughout the surrounding region, recently hired Prospect Genius, a provider of local Internet marketing services, to help connect customers in the Houston area with the professional repair and installation experts at Extreme Appliance Repair. Prospect Genius offers a service known as Search Engine Optimization (or SEO) that makes the online search process faster and easier when residents in Alvin and Houston search on the Web for an appliance installer or service professional in their area.

Lionel Rios, owner of Extreme Appliance Repair, chose to work with Prospect Genius and use their SEO service because he wanted to make it easier for people in the Houston metro who are having appliance issues and need to find expert dryer repair or stove installation help. Now, when customers use a search engine like Bing, Yahoo!, or Google to search on the Web for appliance specialists in Houston, they are able to locate Extreme Appliance Repair without difficulty. This makes a big difference for a local business such as Extreme Appliance Repair, since increased visibility is key to business success. As Rios says, "It was important to us to reach out to our customers on the Internet to make the process of locating appliance repair services as simple as it can be for folks in Alvin, Houston, and other local towns."

Prospect Genius employs SEO to make Extreme Appliance Repair a more prominent presence in Internet searches for appliance experts in Houston when people search the Web for a refrigerator repair pro or a washer installation professional in their area. SEO allows local residents to use any search engine they choose, from Google to Yahoo!, to locate Extreme Appliance Repair on the Web when they need any type of professional appliance assistance.

Matt Gallo, a senior Web marketing expert with Prospect Genius, says, "On Prospect Genius's side, our goal is to simplify and streamline the online search process for home and business owners in Houston who need anything from a washer repair to help with installing a new dishwasher. With SEO in place, finding the assistance they need is easier than ever before."

Ample research illustrates that when a company ranks higher on search engine results pages, that company gets more Web traffic, meaning that when an effective online marketing program, such as SEO, is in place, it can have a major impact on local businesses. As appliance repair and installation professionals in Alvin who wanted to make it as easy as possible for customers in the Houston region to find them online when they search for dishwasher repair, oven repair, or stove installation experts on the Web, Extreme Appliance Repair chose to work with Prospect Genius and its proven SEO program.

Gallo says, "We're thrilled that SEO is able to help folks in Houston to locate the appliance professionals at Extreme Appliance Repair in a worry- and hassle-free way when they search online for whatever type of appliance repair or installation assistance they need."

Extreme Appliance Repair provides professional appliance repair and installation help to clients in Alvin, TX, and throughout the Houston metro.

Contact Information

Extreme Appliance Repair
Lionel Rios
(281) 816-5269
extremeapp.542@tx-biz.com
http://appliance-repair-services-houston.tx-biz.com/

 Source http://www.pr.com/press-release/

FREE Webinar on Search Engine Optimization for your Press Release Slated for Business Wire’s Educational Outreach Series

Learn to Make Your Press Releases More Friendly to Search Engines in this FREE Webinar

NEW YORK--(BUSINESS WIRE)--A webinar on how to optimize your press release for search engines is back by popular demand, scheduled for April 20. 

“The moving target of SEO for press releases continues to evolve”

Joseph Miller, EON Product Manager and author of Business Wire’s popular SEO Tip Jar blogpost column, and Alison MacDonald, a Business Wire account executive in Silicon Valley, will present useful tips for professional communicators on how to make press releases more welcoming to search engines. The webinar is FREE to professional communicators and others interested.

“The moving target of SEO for press releases continues to evolve,” says Miller. “We’ll do our best in this webinar to help clients understand ongoing changes and offer ideas on getting the most from your press release efforts.“

Business Wire’s educational webinar series launched in 2007 and has since enlightened thousands of professional communicators, garnering three awards from the Society for New Communications Research.

Details and registration for upcoming webinars follow.

Wednesday, April 20, 2011

Search Engine Optimization for Your Press Releases

10 a.m. Pacific / Noon Central/ 1 p.m. Eastern

Registration: https://www1.gotomeeting.com/register/112913465

In this webinar, we'll share insights on applying modern Search Engine Optimization (SEO) to your Press Release using proven techniques, tips, and tools.

Joseph Miller, EON: Enhanced Online News Product Manager, Austin

Alison MacDonald, Business Wire Account Executive, Silicon Valley

More resources are available at the Business Wire webinar archive, or at All Things Press Release.

Press Releases and Twitter: What to Expect When You Tweet Your Press Release

Xxtensible Business Reporting Language: What You Need to Know about XBRL

Etiquette for the Digital Age

How to Build a Better Online Newsroom

Beginner’s Guide to Search Engine Optimization for Your Press Release

About Business Wire

Business Wire, a Berkshire Hathaway company, celebrates its 50^th anniversary in 2011 as the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 32 bureaus worldwide, Business Wire offers local service and global reach.

Learn more at BusinessWire.com and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6666789&lang=en

Contacts

Business Wire
Monika Maeckle, Vice President New Media
+1 512-476-1000
Monika.Maeckle@businesswire.com
www.businesswire.com
Blog: http://blog.businesswire.com
Twitter: http://twitter.com/businesswire
Facebook: http://facebook.com/businesswire

Source http://www.businesswire.com/