Sunday, 9 August 2009

Expand Your Business With Digital Printing

By Henry Gordanthol

Selecting a printing services provider is an important decision for every business owner. You want a provider who can meet all of your printing needs with quality products in a short period of time.

Digital printing makes the work of printing easier and manageable, and gives business owners many alternatives to meet their individual needs for printed materials with increased quality and effectiveness. When choosing a printing services provider, it is best to look for one that uses digital printing. The advantages to doing so are numerous.

Choosing a printing services provider with digital printing capability is important for a variety of reasons. For one thing, it gives you the ability to personalize your printed materials much easier.

Since digital printing does not use a static plate in it's printing process you can incorporate variable data printing into your documents. Each brochure, flyer, post card or direct mail piece can be individually personalized with your customer's name or account information. Variable data printing can result in much higher response rates which leads to higher profits.

Another factor in considering a printing services provider with the ability to do digital printing is the speed at which they can print your products. In our fast moving global economy, time is of the essence.

With short run digital printing, you can have your quality brochures, flyers, business cards printed in a short amount of time. Sometimes, they can be done overnight, depending on your provider. The new digital equipment available allows printers to create and print products much faster than before.

Lastly, another reason to choose a printing services provider who uses digital printing is that it is much more efficient and better for the environment. Digital printing results in much less waste than traditional offset printing. It doesn't use as many sheets of paper to check the quality before running the job.

The brochures, flyers, and other direct mail items you need printed can be personalized with the customers name or other information, which can lead to a higher response rate. Therefore, using a printing services provider who uses digital printing can increase your profits.

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