New York SEO company, offering SEO training classes, says it is important to pay attention to the ingredients of a search engine optimization campaign.

Online PR News – 15-January-2011 –“Unless they have proper training or a good understanding of the subject, it is often difficult for people to get a good grasp of what search engine optimization is all about,” says Peter Crisafi, Vice President of dzine it, Inc., (www.dzineit.net), a leading Manhattan SEO and Internet marketing firm that offers SEO classes through its popular ExpressoSEO (www.expressoseo.com) program. “When most people start an SEO campaign for the first time, they tend to go all out, using every technique they can find. Unfortunately, this makes a website look ‘overdone’ in terms of SEO and such guerilla tactics usually result in low rankings.”

Crisafi says that creating a search engine optimization campaign can be a lot like cooking. When inexperienced cooks first start to create a dish, he says, they tend to use too much or too little of certain ingredients or have a hard time following a recipe, if they follow it at all.

“In cooking, recipes are very specific about how much of each ingredient should be used,” says Crisafi. “One false move can ruin an entire dish. The same goes for an SEO campaign.”

Crisafi says that there are many people out there that think when optimizing a website, that adding everything they can is the way to go. The result of this sort of haphazard SEO can be disastrous, he explains.

“Anyone that wants to cook like the search engine optimization experts needs to follow a professional’s recipe,” says Crisafi. “A poorly balanced dish will just taste bad, but an over-optimized website can actually get a business into big trouble with major search engines like Google, who look for signs of SEO manipulation.”

ExpressoSEO, a division of dzine it, Inc, New York’s leading website development and search engine optimization (SEO) firm, offers organic web marketing classes that teach professional website optimization techniques. ExpressoSEO teaches on-site optimization techniques including the proper use of meta tags, copy writing and editing skills, keyword placement, proper navigation structure, site map creation, headline and content placement, and more. ExpressoSEO also trains students in off-site optimization including proper linking, Google webmaster tools, MSN webmaster tools, how to submit site maps, press release distribution, video marketing, and more. For more information, call 212.989.0813 or visit www.expressoseo.com.

Copyright 2011 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Source http://www.onlineprnews.com