Tuesday, 22 February 2011
Google gets more social
Last week, Google updated its search engine to put more emphasis on results from relevant social sources, the company announced on its official blog.
If searchers have linked their social networking accounts to their Google accounts, the search engine will use this information when generating search results. For example, if the searcher is trying to find information about a company and his or her friends have posted a link to an article about that business, then that link may be displayed in the search results.
While Google's new social search will not use Facebook for any of its query results, the company did announce it will use information provided by users' Twitter, LinkedIn and Flickr accounts, with more to come as the service evolves.
"Today we're doing a little bit more to bring you all the goodness of Google, plus the opinions of the people you care about. As always, we want to help you find the most relevant answers among the billions of interconnected pages on the web. But relevance isn't just about pages - it's also about relationships," explains Google's product management director, Mike Cassidy.
This latest move emphasizes why it is so important that companies leverage both B2B search engine optimization and social media,as the two channels are slowly begin to affect each other more and more.
Source http://www.komarketingassociates.com/
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