A week after exposing Kim's psoriaris condition and discussing 15-year-old Kendall's use of birth control on their reality show, the Kardashians have gone even further.
Family matriarch Kris Jenner revealed in tonight's episode that she suffers from incontinence, and was frequently shown dashing to the bathroom - and not quite making it in time.
But ever the opportunist, the 55-year-old manages to turn the unfortunate bladder problem into yet another money spinner, landing a gig as the face of Poise pads.
A week after exposing Kim's psoriaris condition and discussing 15-year-old Kendall's use of birth control on their reality show, the Kardashians have gone even further.
Family matriarch Kris Jenner revealed in tonight's episode that she suffers from incontinence, and was frequently shown dashing to the bathroom - and not quite making it in time.
But ever the opportunist, the 55-year-old manages to turn the unfortunate bladder problem into yet another money spinner, landing a gig as the face of Poise pads.
Family matriarch Kris Jenner revealed in tonight's episode that she suffers from incontinence, and was frequently shown dashing to the bathroom - and not quite making it in time.
But ever the opportunist, the 55-year-old manages to turn the unfortunate bladder problem into yet another money spinner, landing a gig as the face of Poise pads.
A defiant Kris says: 'I don't have time to go running to the doctor just every time I have a leak.'
But the businesswoman eventually relents and goes to see her doctor with eldest daughter Kourtney in tow. 'This is an old person problem,' she says. 'I feel like I'm being betrayed by my own body.'
The doctor confirms that Kris suffers from stress incontinence and recommends kegel (pelvic floor) exercises to manage the problem.
But the business-minded Jenner, who acts as the family manager, decides to turn lemons into lemonade.
She announces to her daughters that she has been named as a spokesperson for Poise.
'I called them and told them about my problem and asked if they wanted to play ball,' she tells them.
'I'm going to embrace this. Guess who has the last laugh now ladies!'
Kris lands an ad campaign for the company and is filmed posing as Rosie the Riveter (an American icon representing women who worked in the factories during WW2).
But the businesswoman eventually relents and goes to see her doctor with eldest daughter Kourtney in tow. 'This is an old person problem,' she says. 'I feel like I'm being betrayed by my own body.'
The doctor confirms that Kris suffers from stress incontinence and recommends kegel (pelvic floor) exercises to manage the problem.
But the business-minded Jenner, who acts as the family manager, decides to turn lemons into lemonade.
She announces to her daughters that she has been named as a spokesperson for Poise.
'I called them and told them about my problem and asked if they wanted to play ball,' she tells them.
'I'm going to embrace this. Guess who has the last laugh now ladies!'
Kris lands an ad campaign for the company and is filmed posing as Rosie the Riveter (an American icon representing women who worked in the factories during WW2).
Khloe says this is typical of her mother, whose attitude is, 'Let's not make it a problem, let's make money.'
Indeed, Jenner told the Hollywood Reporter recently that the mantra paid off when the family was facing Kim's sex tape scandal in 2007.
The family were already in talks for a reality TV show when the video emerged, but their fame sky-rocketed as a result.
Of the pornographic video, 'I thought, "Oh well, there goes the reality show,"' Jenner, who makes ten per cent from her daughters' earnings, said.
'But you can either be a problem maker or a problem solver. And I'm a problem solver.
'My job as her mom and manager is to take care of the problem - whatever it is.
'I had to cry and get upset in the privacy of my own room and then come out and help her, because she's my daughter. What good is it for me to berate her?'
'All I knew was that I had to make some lemonade out of these lemons fast. Real fast.
'My job was trying to take my kids' 15 minutes and turn it into 30.'
Eventually Vivid had to pay Kim a reported $5 million to sell the tape, which became one of the company's best-selling DVDs in ten years.
And in an early episode of Keeping Up with the Kardashians, Kris and Kim clash when the mother encourages Kim to take a lucrative deal posing naked for Playboy in the wake of the scandal.
'People are going to think, "All she's good for is taking her clothes off,"' Kim said at the time, but eventually relented and posed for the magazine.
Meanwhile, Jenner's daughter Kendall and Kylie got a stern lesson from their father Bruce in not being so spoilt in tonight's episode.
Indeed, Jenner told the Hollywood Reporter recently that the mantra paid off when the family was facing Kim's sex tape scandal in 2007.
The family were already in talks for a reality TV show when the video emerged, but their fame sky-rocketed as a result.
Of the pornographic video, 'I thought, "Oh well, there goes the reality show,"' Jenner, who makes ten per cent from her daughters' earnings, said.
'But you can either be a problem maker or a problem solver. And I'm a problem solver.
'My job as her mom and manager is to take care of the problem - whatever it is.
'I had to cry and get upset in the privacy of my own room and then come out and help her, because she's my daughter. What good is it for me to berate her?'
'All I knew was that I had to make some lemonade out of these lemons fast. Real fast.
'My job was trying to take my kids' 15 minutes and turn it into 30.'
Eventually Vivid had to pay Kim a reported $5 million to sell the tape, which became one of the company's best-selling DVDs in ten years.
And in an early episode of Keeping Up with the Kardashians, Kris and Kim clash when the mother encourages Kim to take a lucrative deal posing naked for Playboy in the wake of the scandal.
'People are going to think, "All she's good for is taking her clothes off,"' Kim said at the time, but eventually relented and posed for the magazine.
Meanwhile, Jenner's daughter Kendall and Kylie got a stern lesson from their father Bruce in not being so spoilt in tonight's episode.
The teens were shown refusing their food because 'It's not my fave,' texting at the dinner table and leaving the family dinner to go out with their friends.
When the girls steal Bruce's credit card to go shopping, the former Olympian can't take it any more and decides to take them to a homeless shelter to give them some perspective.
'Kendall, 15, and Kylie, 13, have been very blessed, we've given them everything they want,' he says. 'My responsibility as a parent is to show them what reality is.'
Speaking to the girls, Bruce says: 'You don't understand the value of a dollar, so we're going to see something that will put you life in perspective and maybe you'll appreciate your life a bit more.'
When the girls steal Bruce's credit card to go shopping, the former Olympian can't take it any more and decides to take them to a homeless shelter to give them some perspective.
'Kendall, 15, and Kylie, 13, have been very blessed, we've given them everything they want,' he says. 'My responsibility as a parent is to show them what reality is.'
Speaking to the girls, Bruce says: 'You don't understand the value of a dollar, so we're going to see something that will put you life in perspective and maybe you'll appreciate your life a bit more.'
Kim reveals that when she was their age, her late father Robert Kardashian took her to Skid Row in Los Angeles to show her how privileged her life was.
At the shelter, Kendall and Kylie are shocked to meet a girl who lives with her entire family in a room the size of their bedrooms.
'It's kind of eye opening,'; Kylie says. 'Their whole home is the size of my bedroom. Their whole life is in that room, that is so sad to me, that people live their lives in this tiny space.
Kendall adds: 'The girls at the shelter showed us what life could be, and made me really appreciate everything we have.'
At the shelter, Kendall and Kylie are shocked to meet a girl who lives with her entire family in a room the size of their bedrooms.
'It's kind of eye opening,'; Kylie says. 'Their whole home is the size of my bedroom. Their whole life is in that room, that is so sad to me, that people live their lives in this tiny space.
Kendall adds: 'The girls at the shelter showed us what life could be, and made me really appreciate everything we have.'
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