Companies Spending More on SEO Continue to Rise After Google Panda Update

A recent study performed by SEO.com shown that 52% of US Companies have spent more on SEO last year in marketing their businesses. However, with the several changes that occurred in Google’s algorithm – particularly with the Google Panda update, which have severely affected many large and reputable websites in the US and UK in terms of search visibility and in generating organic traffic – it is more evident that Search Engine Optimization will be more in demand and more competitive than before.

Google Panda was an algorithm update that was first launched on the 24th of February this year, which affected approximately 12% of the overall search queries on Google USA causing massive traffic loss to several reputable websites, but is now progressively moving towards global search, affecting thousands of resource and ecommerce websites worldwide.

Experts are speculating that the said update was mainly targeting websites that have poor usability, inactive user-behavior, contained low quality content and have external duplicates with no proper link attribution to the original source of content.

This just shows how imperative it is to treat SEO as a long-term and ongoing business investment, seeing that Google’s search algorithm is constantly improving its capability to return high-quality websites to be displayed as results to their users worldwide. As the biggest search engine in the world is requiring more quality content and natural web popularity from each website who desires to be on the top of their search results, it would certainly require quality-driven campaigns and massive fixes on their websites, which of course will necessitate them to upsize their budgets to acquire help from topnotch SEO professionals.

Authority websites that were affected by this recent Google update are losing money by the day. They are in need of high quality service providers who can actually meet their needs, and in order to get the kind of quality that can be seen genuinely useful by both users and search engines, they’ll probably need to make a much expensive investment on content management and link development, as this campaign would require massive work and hours to really materialize.
Source http://technorati.com/