Names like Apple, Nokia, RIM and Samsung has "performance"different to their previous image. And the first quarter of the year has passed, every "big" and has successfully defeat certain.
Market analyst firm ABI Research has statistics and analysis on the business strategies of the 10 manufacturers world's leading mobile.
Mobile market share according to a survey by ABI Research.
However, according to survey results of ABI Research's market share, its joint venture Sony Ericsson is not among the 10 mobile manufacturers in the world, while a recent survey by Gartner shows that Sony's market share Ericsson in the last quarter reached 3.1% - No. 5 on the mobile market.
Look 10 "big" was how the operation three months, as assessed by ABI Research.
Nokia
Nokia's sales fell 12% in the quarter, while its market share decreased 13.9% to 32.7%. Manufacturer of the world's largest phone has lost market share in emerging markets where low-cost phone sales accounted for 77% of its sales, because the company faces competition from companies China's output device, such as Huawei, ZTE and TCL.ABI Research said that Nokia will continue to lose market share if the company may have a new strategy to reorganize its business operations.
Recently, Nokia has decided "to recommend" the future of Microsoft in the smartphone business collaboration using Windows Phone 7. The combination has led Microsoft to cut 7,000 Nokia employees.
Samsung
Growing, Samsung has achieved remarkable achievements in the three months of this year. Samsung has achieved growth exceeding the industry average in the mobile phones have trranh reasonable price with nice design equivalent to the expensive phones.
On the "front" smartphone, Samsung has achieved a great success with the Galaxy runs on the phone operating system Android. Ordinary telephone remains dominant in the sales of Samsung, meanwhile, the company's smartphone sales up 16%.
LG
LG's sales down 20% in the first quarter, and was really disappointed in the mobile market. LG was "struggling" in a world transformed from ordinary phone to smartphone market full of fat with the support of the Android and "raid" on "land" innovative 3D smartphone.
Although sales declined, but the company's profits do not fall into the situation "disastrous" as the first quarter of 2010 when LG has focused on improving operational efficiency and direction to the smartphone market.
Let's see the market shift from ordinary phone to a smartphone can help LG stayed at No. 5 out of 10 phone maker Sony Ericsson's leading-handed or not. Sony Ericsson is no longer in the top 10 "big" cell in the first quarter this year because of the sharp decline in sales of ordinary telephone lines.
Apple iPhone
Apple continues to be the only phone manufacturer to not repeat a mistake. In the first quarter, Apple has achieved remarkable growth to 15%, equivalent to 2.2 million iPhones. ABI Research predicts Apple will continue to record very strong growth in 2011 with the support of Verizon and the new market of CDMA version.
RIM
RIM is particularly interested in the race to increase competition for smartphones "aging"of his, and public opinion are also particularly interested in the new tablet PC Playbook launch of RIM. However, RIM has achieved good growth in the first 3 months of this year. However, analysts predict sales will decline in RIM's second quarter. ABI Research forecasts that in the third quarter RIM will launch a line of new phones with processors up to 1.2 GHz. This will be a lever to help RIM get back his position in the smartphone market.
ZTE
ZTE emerged with cheap phones for emerging markets, like India, China, Africa ... ZTE focused on emerging markets that are "territory" of Nokia.
The smartphone market, ZTE is targeting 12 million smartphones shipped in 2011 (up from 3 million units in 2010). The company expects to grow by 150 million smartphones sold this year. ABI Research believes ZTE will achieve a significant market share in developing countries, like China and Africa.
HTC
HTC is among the few phone companies grew up in the first quarter of this year. HTC focuses on advanced technology and modern design to create competitive with rivals. HTC still maintains a high turnover on both segments of ordinary telephone and high-end smartphones. ABI Research believes HTC will continue to achieve good achievements in 2011, especially when it launches phone 4G (LTE and WiMAX) in the U.S. market.
Huawei
History is a manufacturer of cheap Chinese phone, and a direct competitor of ZTE, Huawei continues to grow higher every year. The company began a presence in the international market with 3 million Android smartphones shipped in the first quarter, approximately 30% of smartphone market in North America. ABI Research believes smartphones will bring the potential for achieving Huawei upgrade the international market, and quickly made the top 10 telephone companies leading the next few years.
Motorola
In the first quarter is also the time Motorola Mobility, a unit charge from Motorola, separate activities. Motorola's smartphone sales have recorded a significant reduction of ordinary telephone lines and also significantly reduced. The delayed launch of 4G phones could cause Motorola's growth in the second quarter have not been able to prosper. However, ABI Research believe it will "return to the racetrack" in the second half of this year.
TCL /Alcatel Mobile Phones
TCL - the famous electronics manufacturers in China - has a joint venture with Alcatel (France) to exploit new markets and expand relationships with telecom operators.
TCL achieved strong growth - 105% start approaching the international markets - Europe, Middle East, Africa - by ordinary telephone lines.
Friday, 13 May 2011
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