How To Make Money Without A Job

By Personal Finance

Before joining the staff of Forbes in July, I was happily self-employed for 23 years. For much of this time my husband and I ran two mostly unrelated home-based businesses. He worked in his office in the front of the house, while I was in mine across the hall. Our office doors were usually closed and we knocked before interrupting each other. Until our son was old enough to go to school, we had a full-time babysitter to take care of him downstairs while we worked upstairs. Our only break during the workday was to eat lunch with our child.
Upon observing our traffic patterns, our house painter once said, “It’s like you’re in an office!“ Others remarked about our discipline. We didn’t have a choice. If we didn’t produce, we didn’t get paid, and we needed that money to live on. So for all the flexibility about setting our own hours and balancing work and family, we didn’t vary much from the routine. If we took time off to see the class play or take our son to the pediatrician, we made up for it in the evening or on weekends. Come to think of it, we worked a lot of evenings and weekends anyway.
With widespread layoffs pushing many people into business for themselves, we hear from a lot of folks who are wondering how to set up shop and structure their new work life. We tell them that self employment can be a bit of an emotional roller coaster, with higher highs and lower lows then you’re probably used to. Whether you want to start something on the side or say goodbye to corporate life forever, here are some tips for starting your own business.
Leave yourself a financial safety net. While creditors require you to pay promptly, most of your own clients won’t rush to compensate you. Even if you write “payment due in 30 days” on your invoice, it’s a rare client that sticks to that timeframe. Schedules of 60 or even 90 days are all too common. Complaining about tardy payment or imposing a late charge could drive business away. To minimize tensions while you wait for the work to come in — and then wait to get paid — set aside enough money to cover six months of expenses (a year is even better).
Do what you know. Don’t waste savings on buying an existing business or a franchise. Instead, get ready for what Arlington Heights, Ill. new-business consultant Jeff Williams has dubbed the “scratch startup.” Williams counsels “desperation entrepreneurs”—laid-off employees who aren’t likely to get back into the corporate world. He tells them to sell a skill or a product they already know.
Ken Proskie, 59, is a Williams client who was laid off in 2004 from his job as a health and safety manager for a large manufacturer. Working from an office in his Evanston, Ill. home, he began pitching his services to a network of 300 colleagues from professional associations. After three years, Proskie says, he matched his corporate salary and today has more than enough work. “Now I wish I had made the transition five or ten years sooner,’’ he says. It would have given him time to take on employees and expand.
Don’t bet your savings on a long-shot new venture either. New York financial planner Karen C. Altfest says she has one 70-year-old client who can’t retire yet because she sank all her money into a perfume business startup—in her 60s. Although she worked very hard in the enterprise for two years, going from store to store, it bombed; turned out not enough people liked her scents.
Find a comfortable workspace. It’s important to choose a spot where you won’t have a lot of interruptions and distractions. Working at home avoids the need to pay office rent and makes you eligible for tax write offs. But you must jealously guard your work time, which means limiting trips to the refrigerator, telling friends and family you can’t chat during the workday, and explaining to the UPS guy that you won’t accept packages for neighbors. If you find you are unable to be productive at home, consider working from another location.
Spend judiciously. New technologies and social media continue to reduce the costs of starting and operating a small business. Put seed money towards equipment that can help you embrace technology: laptop, iPad and smartphone. You’ll want to buy a comfortable work chair, if you don’t already have one, but there’s no need to pay top dollar for other furniture. With so many companies scaling back, there are plenty of good deals on secondhand equipment. Try auctions (live or online), going-out-of-business sales and used office furniture stores.
Create digital footprints. These days if people can’t find you on Google, they might decide you don’t exist. Build a Web site. Then get busy online. Social media like LinkedIn and Twitter, along with the websites and Listservs of many professional associations, make low-cost networking and business-building far easier. If you’re already using Facebook for your personal life, think about creating a separate page for your business. While some business owners limit their tweets to shop talk, others use Twitter to develop a broader persona.
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