Linkedin Search Engine Optimization

Linkedin is the largest business social media network in the world, and its popularity only grows.
If you have a profile on Linkedin and you think this is good for your business you might be wrong. What you need is a search engine optimized profile. Why is that.
When you own an account with Linkedin and you are completing your profile you need think about one thing and one thing only, SEO or Search Engine Optimization. Like any website or webpage needs to be optimizated in order to enable for search engines to find the content. The same counts for your account page with Linkedin. If you don’t optimize it, nobody will be able to find it, accept the people you invite.
Keywords
Keywords are the glue of the internet, they bring internet users and content on the internet together. Keywords are the elements that drive search engines. Packing your Linkedin profile with relevant keywords is one of the most important parts of your profile optimization.
Keyword research
There is a small book written by a Dutch writer which explains keyword research in detail. The book is targeting online writers, but it is packed with information and tips to write clever content. Click here for more information.
Two Search Engines
When optimizing the Linkedin profile you can apply normal SEO techniques to rank your profile higher. But you have to keep in mind that you have two main search engines to optimize for. One is the search engine within Linkedin, and optimizing for Google wil also help you to optimize for all other online search engines.
Linkedin Specialist
Are you the specialist in your field? Once you have optimized your profile, you can test your optimization. In the Linkedin search engine you can test if you rank high for the chosen keywords. If your profile is not showing on page one, you still need to update your profile.
Invest Time Or Money
Updating your Linkedin profile takes time. Nowadays there are professionals who can help you to adjust your Linkedin profile. You can invest in some training, which can be viewed online, or you can outsource the updating of your profile.
For sure, if you don’t spend time or money, your profile will not be able to rank high, and with that you will not be seen as a specialist in your field on Linkedin.
Linkedin Courses
There are only a few Linkedin courses to be found on the internet, see for a small overview here .
Linkedin is a fun and exciting platform and network
Source http://www.allvoices.com/