Website design, development and Internet marketing expert says that a delicate balance of usability and search engine optimization is required for successful website development.
Online PR News – 19-May-2011 –“When a small business wants to drive traffic to its website, there are quite a few factors that need to be considered, but the usability of the website and search engine optimization need to work hand-in-hand,” says Peter Crisafi, Vice President of dzine it, Inc., a leading New York website design and website development with clients throughout the United States. “An easy-to-use website is incredibly important, but website owners also need to consider that search engine optimization tools, like the proper use of keywords, are important too.”
According to Crisafi, many website designers that don’t typically work in search engine optimization (SEO) or aren’t skilled in SEO techniques often remove keywords from websites in an attempt to make them more user-friendly. In doing so, he warns, they are actually doing quite the opposite.
"When users click on a link to your website from a search engine results page based on the keywords that they typed, they often expect to see those keywords on the page,” Crisafi says. “As a result, it is important that the web page content appears at least somewhat focused on those very keywords. If it does not, the user is more likely to abandon the web page."
As a small business website owner, if you are lacking the targeted traffic you were hoping for or have lost targeted traffic that you once drew, there is most definitely a problem with your website, Crisafi says. If your website was recently redesigned, there is a strong possibility that the design company you hired is the culprit.
“Sometimes, a decline in traffic results from the removal of important keywords and other elements during a website redesign,” says Crisafi. “Without those key terms, a website will be much more difficult to find.”
A recent study found that a majority of companies with an Internet presence do not understand search engine optimization and more than half said that keyword stuffing is an effective strategy.
“Keyword stuffing is a great big no-no,” Crisafi concluded. “If you don’t understand proper search engine optimization techniques, it is important that you consider hiring a reputable Internet marketing firm that practices only white hat, organic SEO techniques.”
Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.
Source http://www.onlineprnews.com/
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