They can spout statistics and studies about the role breakfast plays in brain function and business productivity.
“There is a high demand for breakfasts from business people who don’t really have time and have to work extreme hours. They are missing breakfast but you know studies have shown the importance of breakfast on performance. Sunny Breakfasts not only will improve the life for the workers but for the businesses as well,” says Breslow.
These juniors from Dr. Michael M. Krop Senior High won second place in the Business Plan Challenge High School Track for their plan to provide the downtown Miami business community with healthy, convenient breakfasts that can be ordered online weeks ahead of time and delivered to the office. “Of course, these meals will be satisfying, nutritious, and most importantly, profitable,” the team says in the business plan.
Each of these student entrepreneurs has proven their ability to succeed academically and in business. All have started companies.
Breslow, who with a partner last month won first place in entrepreneurship in the state Future Business Leaders of America competition, founded RMBDomains.com, a domain name business, and recently started AceBackLinks.com, a search optimization business. The Lacs triplets cofounded Triple Tech at age 13, which focused on buying parts and accessories from companies mainly in China and reselling them to the owners of popular handheld devices, primarily Blackberrys.
Work experience
In addition, Breslow has worked at Publix since the age of 14, giving him insight into the food business. Jacobo Lacs worked at Aroma Fragrances as an intern and the Lacs brothers plan to intern at a company or work for their father in business this summer.
According to their plan, they project selling close to 2,000 products a day by the end of year one.
Their marketing plan included relying on business deals and partnerships with businesses in the area; offering $10 referral rewards; offering three free meals for new customers; online advertising through Google adwords, Facebook ads and Microsoft advertising; investing in search engine optimization and offering discounts through such networks as Groupon and community-based Web channels as well as social media.
“Sunny Breakfast’s online system allows members to select and pay for delicious dishes to be brought to their desks daily. This can be set up by the week or even months at a time. The convenience is astounding,” says Challenge judge Lee Clark .
Will they really launch this business?
“After going through all the details, we were definitely thinking this is something we could do,” Breslow says. “We were joking, let’s not go to college and do this instead.”
Breslow, who runs an organization called Golf Wishes that collects golf equipment and gives it to youth programs, plans to pursue entrepreneurship but is hoping to go to Wharton, the University of Pennsylvania business school, and study business first. “I like starting my own ventures. I definitely like the concept of being my own boss,” says Breslow, currently No. 1 in his class.
The Lacs brothers have always had entrepreneurship in their blood. Growing up, they were inspired by both their father and grandfather, both entrepreneurs, and were involved in eBay businesses very young. “We were always looking for the opportunity to buy low and sell high,” says Jacobo. “Business is our life.”
At this point, the Lacs brothers want to attend Wharton, the University of Florida or University of Michigan at Ann Arbor, in each case studying entrepreneurship. “We are a package deal — all three or nothing,” say the brothers, who take all the same classes at high school and tend to finish each other’s sentences.
A college business
The family unit plans to stay together in business, too, and the Lacs brothers say they plan to launch Sunny Breakfasts while in college, believing that would be a great hands-on business experience.
“The first step is to further develop our business plan, including further market surveys and research to more accurately predict the success of our business. After a thorough analysis is complete, getting funding through family, business loans, venture capitalists and more will be the next step,” says Jonathan.
If they were to start this business, franchising or licensing opportunities abound, the team says. Once they’ve energized downtown Miami, there’s a whole world of business centers out there to serve — and they could enjoy feasting on the profits.
Source http://www.miamiherald.com/
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