How to Make Money When Economy Is Failing

By Rob Baedeker
Get a job? yeah, right. there's a much quicker way to make a buck when the economy's in the tank.

There’s a strange woman in our shower.

She and her boyfriend arrived late last night, and she’s slipped into our bathroom, which adjoins the office where my wife, Laura, and I are working. We can hear her flossing.

“Did you meet them?” Laura whispers. “Are they nice?”

I don’t know if they’re nice—but does it matter? They’re paying $135 to stay with us!

Meanwhile, I’m waiting for a nurse named Amy to return my electric sander. She paid me $4 to rent it for a day and said she’d be back this morning.

I’ve got lots of other deals cooking, too: $5 to rent my 4-year-old’s bike; $150 for a weeklong rental of our 1992 Saab. I’m renting my old guitar to the tune of $50 a month.

This is huge. The fact that complete strangers are willing to pay me to rent my belongings-—the fact that I can make money from stuff I wasn’t using anyway—is a breakthrough discovery on par with penicillin, the second law of thermodynamics, or the Snuggie.

 Did I mention I’m making money from renting stuff I wasn’t using anyway? And that I can continue to cash in, again and again, on the same stuff? Take our backyard deck and barbecue. I’m charging a group of people $18 to use it while I’m not even home. I’ll be away meeting someone who’s renting our dog for $3 an hour.

Call me a rentrepreneur, one of the growing ranks of Americans who, in a postbinge economy, are finding creative ways to make a quick buck by hiring out their personal belongings. The movement is being fueled by a slew of new startups catering to what some are calling “collaborative consumption.” There are now sites to connect people who want to rent out their cars, couches, personal services, dinosaur costumes or clay-pigeon launchers ($12 per day on Zilok.com). For renters, the sites offer goods and services for a relative bargain (weekly rates for a rental car where I live in Berkeley, Calif., can be twice what I charged). More than that, they’re a chance to bypass corporate America at a time when corporate America is in the dog house. Why endure the long waits, high prices, and surly staff at your big-box tool-rental counter when you can pick up Rob Baedeker’s electric sander for a song—and go home with a smile?

There’s a virtue in this business, too, part of a postrecession shift from a throw-away society to a new economy of reuse. My customers might be in the 99 percent, but they’re not broke or unemployed. Same goes for my fellow rentrepreneurs. Yet after witnessing the fallout from a half-century-long frenzy of conspicuous consumption, a whole generation of us is now reexamining the long-forgotten “waste not” maxim exemplified by the sugar-packet-saving thriftiness of our grandparents. I can almost hear my Depression-hardened Nana speaking to me from the grave: “You’ve got all this crap lying around, man. Put it to use!”

And the cash does come in handy. My wife and I, both writers and editors, make a decent income for now, but why not make a little extra scratch on the side for our daughter’s college savings, or a remote-control pool shark? (I can always recoup the money by renting the shark out later.)

I kick off my experiment with our most prized possession: an old camping trailer we park on the side yard of our (rented) three-bedroom bungalow. Lots of memories in there—and lots of potential for income. I create an account at Airbnb.com, a San Francisco–based company that matches travelers with hosts. I list our trailer for $45 a night.

Almost immediately, I get a request from a user named “Lee N.” His picture shows a thin, 40-ish, goateed man wearing those sunglasses that darken as it gets brighter. In our exchanges, “Lee” signs his name “Ron.”

I call him up. “Is it Ron, or Lee?”

“Oh! My name is Ronald Lee,” he says. “I answer to either.”

It’s a known fact that all serial killers have three names, and Lee is the most common middle name. But after a few minutes chatting with Ron/Lee, I get a good vibe.

However, by the time Ron/Lee and I talk, I’ve already received another offer from a guy named Etan B., who has three positive reviews and whose profile says he “likes tech startups and food!” I accept Etan’s offer, and I chalk up $184 in the “plus” column. (Airbnb takes a 3 percent cut and mails me a check once he arrives at my house.)

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