Seminars targeted for SMBs will cover search engine optimization, pay-per-click techniques, and tracking digital marketing results
St. Louis, MO — St. Louis-based digital marketing firm, tSunela, launches a three-part learning series designed to educate small-to-mid-sized business (SMB) owners about search engine optimization, paid search marketing, and campaign tracking and analysis. All events will be held at Monarch Restaurant in St. Louis, MO from 8:00 a.m.-10:30 a.m. The series kicks off on Thursday, August 18 with “The ABCs of SEO” during which the basics of search engine optimization will be discussed; on Thursday, September 22 “It’s OK to Pay for It” will cover paid search and strategic pay-per-click campaign creation; the series concludes on Thursday, October 13 with “Track Star”, a session designed to educate attendees about web analytics and campaign evaluation and analysis.
“Disappointed, disgusted, doubtful—those are the emotions expressed most frequently by our SMB prospects,” says Kaysha Kalkofen, tSunela co-founder. “They are confused by digital marketing, unsure of the value, and many have been taken advantage of by former agencies. It was time for a digital marketing educational series that resonates with SMBs.”
Content for the three-part series will be targeted for companies that fall within the 1-to-25 employee(s) range, and will include several “how-to” segments. Registration and breakfast will be followed by content presentation and questions. Interested parties can choose to attend one or two events, or the entire three-part series.
“Attendees will leave with an easy-to-understand and implement plan of action to help further their digital marketing efforts,” says JoAnna Dettmann, tSunela co-founder. “They will exit with many of our best local search optimization strategies but, more importantly, they will understand how to execute them.”
Participation for each event is limited to 60 attendees. Tickets are $98 per event if attending one or two sessions. Participants registering for the entire learning series receive a discounted rate of $88 per event. Tickets for the series can be purchased online at www.tsunela.com/events.
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