Introducing: The Periodic Table Of SEO Ranking Factors

 SEO — search engine optimization — is one of the most important marketing activities available to companies and publishers, but it’s too often considered some murky “dark art” or a sinful practice that should be avoided. It’s not. To help clear away some of the mystery and fear for those new to SEO, and provide a “reset” for those who are experienced, we’ve created “The Periodic Table Of SEO Ranking Factors.”
Clicking on the image above will take you to a download page with big PDF versions and sharable images of the whole chart, with short explanations. However, we’ve permanently housed it here, where it leads into a detailed guide that explains more about what the chart encompasses. This introduction to the table is meant to explain more about the “why have one” rather than the “what does it mean.”

SEO: It’s A Good Thing!

As a reminer, SEO is not a crime, a harmful act nor something that only “bad” people do, despite what you may have seen on The Good Wife. It is, in fact, a helpful activity that even the search engines, including Google, recommend.
If you want to understand more about some of the myths of SEO being “bad,” I’d recommend the further reading below. Seriously, take some time to educate yourself:

SEO’s Fundamental Factors

SEO can be confusing to both new people and experienced folks alike. For new people, it can seem like rocket science, because you might get overwhelmed with all the details and miss the relatively easy general principles. For experienced people, chasing down which particular hot new SEO “tree” to climb can blind you to the overall forest that you should be considering.
The Periodic Table Of SEO is designed to visually present the major factors, the biggest and most important things that can help you in gaining traffic from search engines. It’s focused on traffic from web search results, though down the line, we might produce similar ones for more focused search engines such as video or local. By the way, the Local Search Ranking Factors survey from David Mihm has just been updated.
Source http://searchengineland.com/